Mark Vandenbosch
Mark Vandenbosch
Ivey Business School
Verified email at ivey.uwo.ca - Homepage
Title
Cited by
Cited by
Year
Richness versus parsimony in modeling technology adoption decisions—understanding merchant adoption of a smart card-based payment system
CR Plouffe, JS Hulland, M Vandenbosch
Information systems research 12 (2), 208-222, 2001
9382001
Product and price competition in a two-dimensional vertical differentiation model
MB Vandenbosch, CB Weinberg
Marketing Science 14 (2), 224-249, 1995
2381995
Intermediating technologies and multi‐group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system
CR Plouffe, M Vandenbosch, J Hulland
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2001
2342001
An empathy-helping perspective on consumers' responses to fund-raising appeals
RJ Fisher, M Vandenbosch, KD Antia
Journal of consumer research 35 (3), 519-531, 2008
2192008
Beyond better products: Capturing value in customer interactions
M Vandenbosch, N Dawar
MIT Sloan Management Review 43 (4), 35, 2002
1932002
Project complexity and efforts to reduce product development cycle time
TB Clift, MB Vandenbosch
Journal of Business Research 45 (2), 187-198, 1999
1441999
Evidence that user-generated content that produces engagement increases purchase behaviours
EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch
Journal of Marketing Management 32 (5-6), 427-444, 2016
1282016
Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects
SY Lam, M Vandenbosch, J Hulland, M Pearce
Marketing Science 20 (2), 194-215, 2001
1262001
Eating your own lunch: Protection through preemption
BR Nault, MB Vandenbosch
Organization Science 7 (3), 342-358, 1996
1261996
Confirmatory compositional approaches to the development of product spaces
MB Vandenbosch
European Journal of Marketing, 1996
1041996
Retail sales force scheduling based on store traffic forecasting
S Lam, M Vandenbosch, M Pearce
Journal of Retailing 74 (1), 61-88, 1998
791998
Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology
CR Plouffe, M Vandenbosch, J Hulland
International Journal of Bank Marketing, 2000
542000
Disruptive technologies—explaining entry in next generation information technology markets
BR Nault, MB Vandenbosch
Information Systems Research 11 (3), 304-319, 2000
522000
Dramatically reducing cycle times through flash development
M Vandenbosch, T Clift
Long Range Planning 35 (6), 567-589, 2002
442002
Capturing the evolution of customer–firm relationships: How customers become more (or less) valuable over time
T Mark, KN Lemon, M Vandenbosch, J Bulla, A Maruotti
Journal of Retailing 89 (3), 231-245, 2013
362013
Competitor orientation and the evolution of business markets
N Bendle, M Vandenbosch
Marketing Science 33 (6), 781-795, 2014
272014
Equivalence of taxes and subsidies in the control of production externalities
BR Nault
Management Science 42 (3), 307-320, 1996
271996
Salesforce operations
MB Vandenbosch, CB Weinberg
Handbooks in operations research and management science 5, 653-694, 1993
271993
Competing with loyalty: How to design successful customer loyalty reward programs
A Nastasoiu, M Vandenbosch
Business Horizons 62 (2), 207-214, 2019
222019
Creating brand engagement on digital, social and mobile media
EC Malthouse, BJ Calder, M Vandenbosch
Customer engagement: Contemporary issues and challenges, 85-101, 2016
182016
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