Mark Vandenbosch
Mark Vandenbosch
Ivey Business School
Verified email at ivey.uwo.ca - Homepage
TitleCited byYear
Richness versus parsimony in modeling technology adoption decisions—understanding merchant adoption of a smart card-based payment system
CR Plouffe, JS Hulland, M Vandenbosch
Information systems research 12 (2), 208-222, 2001
8642001
Product and price competition in a two-dimensional vertical differentiation model
MB Vandenbosch, CB Weinberg
Marketing Science 14 (2), 224-249, 1995
2181995
Intermediating technologies and multi‐group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system
CR Plouffe, M Vandenbosch, J Hulland
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2001
2112001
An empathy-helping perspective on consumers' responses to fund-raising appeals
RJ Fisher, M Vandenbosch, KD Antia
Journal of consumer research 35 (3), 519-531, 2008
1872008
Beyond better products: Capturing value in customer interactions
M Vandenbosch, N Dawar
MIT Sloan Management Review 43 (4), 35, 2002
1862002
Project complexity and efforts to reduce product development cycle time
TB Clift, MB Vandenbosch
Journal of Business Research 45 (2), 187-198, 1999
1371999
Eating your own lunch: Protection through preemption
BR Nault, MB Vandenbosch
Organization Science 7 (3), 342-358, 1996
1231996
Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects
SY Lam, M Vandenbosch, J Hulland, M Pearce
Marketing Science 20 (2), 194-215, 2001
1162001
Confirmatory compositional approaches to the development of product spaces
MB Vandenbosch
European Journal of Marketing, 1996
931996
Evidence that user-generated content that produces engagement increases purchase behaviours
EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch
Journal of Marketing Management 32 (5-6), 427-444, 2016
822016
Retail sales force scheduling based on store traffic forecasting
S Lam, M Vandenbosch, M Pearce
Journal of Retailing 74 (1), 61-88, 1998
661998
Disruptive technologies—explaining entry in next generation information technology markets
BR Nault, MB Vandenbosch
Information Systems Research 11 (3), 304-319, 2000
502000
Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology
CR Plouffe, M Vandenbosch, J Hulland
International Journal of Bank Marketing, 2000
482000
Dramatically reducing cycle times through flash development
M Vandenbosch, T Clift
Long Range Planning 35 (6), 567-589, 2002
412002
Capturing the evolution of customer–firm relationships: How customers become more (or less) valuable over time
T Mark, KN Lemon, M Vandenbosch, J Bulla, A Maruotti
Journal of Retailing 89 (3), 231-245, 2013
312013
Salesforce operations
MB Vandenbosch, CB Weinberg
Handbooks in operations research and management science 5, 653-694, 1993
261993
Competitor orientation and the evolution of business markets
N Bendle, M Vandenbosch
Marketing Science 33 (6), 781-795, 2014
252014
Equivalence of taxes and subsidies in the control of production externalities
BR Nault
Management Science 42 (3), 307-320, 1996
231996
The seller's hidden advantage
N Dawar, M Vandenbosch
MIT Sloan Management Review 45 (2), 83, 2004
192004
Creating brand engagement on digital, social and mobile media
EC Malthouse, BJ Calder
Customer Engagement, 103-119, 2015
132015
The system can't perform the operation now. Try again later.
Articles 1–20