Kelly Hewett
Kelly Hewett
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Cited by
Cited by
Managing images in different cultures: A cross-national study of color meanings and preferences
TJ Madden, K Hewett, MS Roth
Journal of international marketing 8 (4), 90-107, 2000
Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: implications for managing global marketing operations
K Hewett, WO Bearden
Journal of marketing 65 (4), 51-66, 2001
A multi‐theoretical model of knowledge transfer in organizations: Determinants of knowledge contribution and knowledge reuse
S Watson, K Hewett
Journal of management studies 43 (2), 141-173, 2006
An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships
K Hewett, RB Money, S Sharma
Journal of the Academy of marketing Science 30 (3), 229-239, 2002
Customer response capability in a sense-and-respond era: the role of customer knowledge process
S Jayachandran, K Hewett, P Kaufman
Journal of the Academy of Marketing Science 32 (3), 219-233, 2004
Brand buzz in the echoverse
K Hewett, W Rand, RT Rust, HJ Van Heerde
Journal of Marketing 80 (3), 1-24, 2016
Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance
K Hewett, MS Roth, K Roth
Journal of International Business Studies 34 (6), 567-585, 2003
The effect of collectivism on the importance of relationship quality and service quality for behavioral intentions: A cross-national and cross-contextual analysis
VE Ozdemir, K Hewett
Journal of international marketing 18 (1), 41-62, 2010
National culture and industrial buyer-seller relationships in the United States and Latin America
K Hewett, RB Money, S Sharma
Journal of the Academy of Marketing Science 34 (3), 386-402, 2006
The role of marketer-generated content in customer engagement marketing
M Meire, K Hewett, M Ballings, V Kumar, D Van den Poel
Journal of Marketing 83 (6), 21-42, 2019
Customer contact and the evaluation of service experiences: propositions and implications for the design of services
WO Bearden, MK Malhotra, KH Uscátegui
Psychology & Marketing 15 (8), 793-809, 1998
Balancing standardization and adaptation for product performance in international markets: testing the influence of headquarters-subsidiary contact and cooperation
M Subramaniam, K Hewett
MIR: Management International Review, 171-194, 2004
Brand image evaluations: The interactive roles of country of manufacture, brand concept, and vertical line extension type
HF Allman, AP Fenik, K Hewett, FN Morgan
Journal of International Marketing 24 (2), 40-61, 2016
Brand licensing: What drives royalty rates?
S Jayachandran, P Kaufman, V Kumar, K Hewett
Journal of Marketing 77 (5), 108-122, 2013
The pool is drying up
WO Bearden, CS Madden, K Uscategui
Marketing Research 10 (1), 26, 1998
Investing in buyer–seller relationships in transitional markets: a market–based assets perspective
K Hewett, AV Krasnikov
Journal of International Marketing 24 (1), 57-81, 2016
Understanding cultural differences in consumers’ reactions to foreign-market brand extensions: The role of thinking styles
HF Allman, K Hewett, M Kaur
Journal of International Marketing 27 (2), 1-21, 2019
A process view of the role of integrated marketing communications during brand crises
K Hewett, LL Lemon
Qualitative Market Research: An International Journal, 2019
Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances
AP Tower, K Hewett, A Saboo
Journal of Business Research 123, 302-312, 2021
The role of cultural distance across quantiles of international joint venture longevity
AP Tower, K Hewett, AP Fenik
Journal of International Marketing 27 (4), 3-21, 2019
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