| Relationship marketing and customer loyalty: Evidence from the Ghanaian luxury hotel industry B Narteh, GC Agbemabiese, P Kodua, M Braimah Journal of Hospitality Marketing & Management 22 (4), 407-436, 2013 | 214 | 2013 |
| Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana B Narteh, R Odoom, M Braimah, S Buame Journal of Product & Brand Management 21 (7), 516-528, 2012 | 68 | 2012 |
| An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana M Braimah, EY Tweneboah-Koduah Journal of Marketing Development and Competitiveness 5 (7), 11-18, 2011 | 67 | 2011 |
| Corporate reputation and retail bank selection: the moderating role of brand image B Narteh, M Braimah International Journal of Retail & Distribution Management 48 (2), 109-127, 2020 | 63 | 2020 |
| Green brand awareness and customer purchase intention M Braimah Management Science Letters 5 (10), 895-902, 2015 | 51 | 2015 |
| Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana G Abekah-Nkrumah, M Yaa Antwi, SM Braimah, CG Ofori International Journal of Pharmaceutical and Healthcare Marketing 15 (2), 251-268, 2021 | 44 | 2021 |
| Internal marketing and employee commitment in the hospitality industry M Braimah African Journal of Hospitality, Tourism and Leisure 5 (2), 1-22, 2016 | 43 | 2016 |
| The role of corporate social responsibility in influencing brand loyalty: evidence from the Ghanaian telecommunication industry P Kodua, P Mensah Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 28 | 2017 |
| Young consumer behaviour: A research companion A Gbadamosi Routledge, 2017 | 17 | 2017 |
| Behavioral change communications on malaria prevention in Ghana EY Tweneboah-Koduah, M Braimah, PN Otuo Health Marketing Quarterly 29 (2), 130-145, 2012 | 15 | 2012 |
| Candle under a bushel: communicating environmental performance to improve firm performance FF Nutsugah, T Anning-Dorson, SM Braimah, EY Tweneboah-Koduah International Journal of Productivity and Performance Management 70 (8 …, 2020 | 11 | 2020 |
| Impact of demographic factors on technological orientations of bop entrepreneurs in Ghana G Acheampong, M Braimah, DM Quaye, SK Buame International Journal of Innovation and Technology Management 11 (06), 1450037, 2014 | 9 | 2014 |
| Patient satisfaction with the quality of care in Ghana’s health-care institutions: A disaggregated approach AA Abuosi, M Braimah International Journal of Pharmaceutical and Healthcare Marketing 13 (2), 160-170, 2019 | 8 | 2019 |
| Ethics, neuromarketing and marketing research with children CA Bulley, M Braimah, FE Blankson International Journal of Customer Relationship Marketing and Management …, 2018 | 7 | 2018 |
| Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy SM Braimah, GK Amoako, A Abubakari, GOA Ampong, KS Ofori Society and Business Review, 2022 | 6 | 2022 |
| Key determinants of university selection among international students in Ghana M Braimah Journal of Business and Economics 5 (9), 1656-1666, 2014 | 6 | 2014 |
| Export orientation and export performance: the role of marketing capabilities and brand orientation JA Andoh, B Narteh, C Blankson, M Braimah Proceedings of the 2018 Annual Conference of the Emerging Markets Conference …, 2018 | 3 | 2018 |
| Branding Ghana as a tourism destination: an exploratory study M Braimah, NYB Kesse, C Bulley African Business and Development in a Changing Global Political Economy …, 2012 | 3 | 2012 |
| Service brand avoidance in business-to-business relationships DS Otoo, R Odoom, SM Braimah Journal of Product & Brand Management 32 (1), 93-106, 2023 | 2 | 2023 |
| Promoting Tourism Destinations Through Storytelling ENA Solomon, LK Adu-Debrah, SM Braimah Global Perspectives on Strategic Storytelling in Destination Marketing, 117-135, 2022 | 2 | 2022 |
