| The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust FP Leite, PP Baptista Journal of Marketing Theory and Practice 30 (3), 295-311, 2021 | 136 | 2021 |
| Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application FP Leite, PP Baptista Journal of Research in Interactive Marketing 16 (3), 420-437, 2022 | 49 | 2022 |
| Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility FP Leite, N Pontes, PP Baptista Computers in Human Behavior 133, 107274, 2022 | 31 | 2022 |
| Influencer marketing effectiveness: giving competence, receiving credibility FP Leite, N Pontes, B Schivinski Journal of Travel & Tourism Marketing 41 (3), 307-321, 2024 | 1 | 2024 |
| Framing brand concept of vertical line extensions: The moderating role of believability N Pontes, FP Leite, D Goyeneche Journal of Consumer Behaviour, 2024 | | 2024 |
Paulo BaptistaProfessor Titular, Programa de Pós-Graduação em Administração, Pontifícia Universidade Católica do ParanáVerified email at pucpr.br
