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Gemma Lewis
Gemma Lewis
Senior Lecturer in Management, University of Tasmania
Verified email at utas.edu.au - Homepage
Title
Cited by
Cited by
Year
Consumer perceptions of mobile phone marketing: a direct marketing innovation
G Roach
Direct Marketing: An International Journal 3 (2), 124-138, 2009
1792009
Researcher reflexivity: exploring the impacts of CAQDAS use
M Woods, R Macklin, GK Lewis
International Journal of Social Research Methodology 19 (4), 385-403, 2016
1672016
Exploring entrepreneurial marketing
M Miles, A Gilmore, P Harrigan, G Lewis, Z Sethna
Journal of Strategic Marketing 23 (2), 94-111, 2015
1572015
Putting the leader back into authentic leadership: Reconceptualising and rethinking leaders
JA Crawford, S Dawkins, A Martin, G Lewis
Australian Journal of Management 45 (1), 114-133, 2020
702020
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
MP Miles, GK Lewis, A Hall-Phillips, SC Morrish, A Gilmore, CJ Kasouf
Journal of Strategic Marketing 24 (1), 34-46, 2016
542016
Collaborative marketing in a premium wine region: the role of horizontal networks
GK Lewis, J Byrom, M Grimmer
International Journal of Wine Business Research 27 (3), 203-219, 2015
492015
The strategic role of electronic marketing in the Australian museum sector
K Lehman, G Roach
Museum Management and Curatorship 26 (3), 291-306, 2011
352011
Branding as innovation within agribusiness value chains
G Lewis, S Crispin, L Bonney, M Woods, J Fei, S Ayala, M Miles
Journal of Research in Marketing and Entrepreneurship 16 (2), 146-162, 2014
322014
Climate adaptation of food value chains: the implications of varying consumer acceptance
L Lim-Camacho, A Ariyawardana, GK Lewis, SJ Crimp, S Somogyi, ...
Regional environmental change 17 (1), 93-103, 2017
232017
Climate change adaptation strategy in the food industry—insights from product carbon and water footprints
B Ridoutt, P Sanguansri, L Bonney, S Crimp, G Lewis, L Lim-Camacho
Climate 4 (2), 26, 2016
222016
Conceptualising authentic followers and developing a future research agenda
J Crawford, S Dawkins, A Martin, G Lewis
Authentic Leadership and Followership, 271-293, 2018
202018
The use of social customer relationship management by building contractors: evidence from Tasmania
KM Swarts, K Lehman, GK Lewis
Construction Management and Economics 34 (4-5), 302-316, 2016
202016
Wine place research: Getting value from terroir and provenance in premium wine value chain interventions
RD Warman, GK Lewis
International Journal of Wine Business Research 31 (4), 493-508, 2019
152019
Understanding the organizational climate of unethical leadership in the Australian Football League
J Crawford, S Dawkins, A Martin, G Lewis
Journal of Leadership Studies 11 (2), 52-54, 2017
152017
Using mobile technology to track wine tourists
GK Lewis, A Hardy, MP Wells, FL Kerslake
Annals of Tourism Research Empirical Insights 2 (2), 100022, 2021
82021
The emergence, articulation and negotiation of a new food industry initiative in rural Australia: Boundary object, organisation or Triple Helix model?
A Betzold, AL Carew, GK Lewis, H Lovell
Sociologia Ruralis 58 (4), 867-885, 2018
72018
Leisure as an agent of social change: special issue introduction
GK Lewis, H Maxwell, CJ Hawkins
Annals of Leisure Research 22 (3), 269-272, 2019
52019
Applying an Entrepreneurial Marketing Perspective to Agricultural Value Chains
GK Lewis, SH Crispin, M Miles
The 26th Global Research Symposium on Marketing and Entrepreneurship 1, 1-23, 2013
22013
Horizontal networks and collaborative marketing in the Tasmanian wine industry
G Roach
University of Tasmania, 2011
12011
Wine place research
RD Warman, GK Lewis
International Journal of Wine Business Research, 2019
2019
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