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Colin Jevons
Colin Jevons
Course Director/Associate Professor, Monash Business School
Verified email at monash.edu - Homepage
Title
Cited by
Cited by
Year
Memo to marketers: Quantitative evidence for change: How user-generated content really affects brands
G Christodoulides, C Jevons, J Bonhomme
Journal of advertising research 52 (1), 53-64, 2012
5532012
Global branding and strategic CSR: an overview of three types of complexity
M Polonsky, C Jevons
International marketing review 26 (3), 327-347, 2009
3262009
Universities: a prime example of branding going wrong
C Jevons
Journal of Product & Brand Management 15 (7), 466-467, 2006
3262006
Internet‐enabled international marketing: A small business network perspective
S Poon, C Jevons
Journal of Marketing Management 13 (1-3), 29-41, 1997
3161997
Aesthetic theory and logo design: examining consumer response to proportion across cultures
N Pittard, M Ewing, C Jevons
International Marketing Review 24 (4), 457-473, 2007
2812007
Trust, brand equity and brand reality in internet business relationships: an interdisciplinary approach
C Jevons, M Gabbott
Journal of marketing management 16 (6), 619-634, 2000
2372000
Understanding issue complexity when building a socially responsible brand
MJ Polonsky, C Jevons
European business review 18 (5), 340-349, 2006
1972006
Names, brands, branding: beyond the signs, symbols, products and services
C Jevons
Journal of product & brand management 14 (2), 117-118, 2005
1582005
The voice of the consumer speaks forcefully in brand identity: User-generated content forces smart marketers to listen
G Christodoulides, C Jevons, P Blackshaw
Journal of advertising research 51 (1 50th Anniversary Supplement), 101-111, 2011
1412011
Customer and brand manager perspectives on brand relationships: a conceptual framework
C Jevons, M Gabbott, L De Chernatony
Journal of Product & Brand Management 14 (5), 300-309, 2005
1412005
The duality of political brand equity
M Phipps, J Brace‐Govan, C Jevons
European Journal of Marketing 44 (3/4), 496-514, 2010
1332010
Brand trust: a cross-national validation in Germany, India, and South Africa
SM Hegner, C Jevons
Journal of Product & Brand Management 25 (1), 58-68, 2016
1322016
Brand death: A developmental model of senescence
MT Ewing, CP Jevons, EL Khalil
Journal of Business Research 62 (3), 332-338, 2009
622009
Brand community in search of theory: An endless spiral of ambiguity
M Gabbott, C Jevons
Marketing Theory 9 (1), 119-122, 2009
422009
Shop often, buy little: The Vietnamese reaction to supermarket retailing
H McDonald, P Darbyshire, C Jevons
Journal of Global Marketing 13 (4), 53-71, 2000
292000
The impact of user generated content on consumer based brand equity
J Bonhomme, G Christodoulides, C Jevons
262010
Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement
NS Davcik, D Langaro, C Jevons, R Nascimento
Journal of Product & Brand Management 31 (1), 163-174, 2022
252022
The middle years slump: Addressing student-reported barriers to academic progress
C Jevons, S Lindsay
Higher Education Research & Development 37 (6), 1156-1170, 2018
252018
Towards an integrated definition of" brand"
CP Jevons
Thought Leaders International Conference on Brand Management, 2007
252007
Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction
N Pontes, M Palmeira, C Jevons
Journal of Retailing and Consumer Services 34, 209-218, 2017
222017
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