Lukas Parker
TitleCited byYear
Social Marketing and Behaviour Change: Models, Theory and Applications
L Brennan, W Binney, L Parker, T Aleti, D Nguyen
Edward Elgar Publishing, 2014
Beyond behaviour change: social marketing and social change
L Brennan, L Parker
Journal of Social Marketing 4 (3), 194-197, 2014
Personal information privacy and shopping behavior on the internet
C Dubelaar, C Jevons, L Parker
Journal of Asia Pacific Marketing 2 (1), 65-74, 2003
But I AM normal: safe? Driving in Vietnam
HD Duong, L Brennan, L Parker, M Florian
Journal of Social Marketing 5 (2), 105-124, 2015
Self Expression versus the Environment: Attitudes in conflict
L Parker, L Brennan, TA Watne, HT Duong, D Nguyen
Young Consumers: Insight and Ideas for Responsible Marketers 15 (2), 138-152, 2014
Global Advertising Practice in a Borderless World
R Crawford, L Brennan, L Parker
Routledge, 2017
Family communication for the modern era: a typology
T Aleti, L Brennan, L Parker
Young Consumers 16 (4), 367-384, 2015
Consumer socialisation agency within three-generational Vietnamese families
T Aleti, L Brennan, L Parker
Young Consumers 16 (2), 72-88, 2015
The taboo question: condom retailing in Vietnam and social marketing implications
DHH Nguyen, L Parker, L Brennan, A Clements
Journal of Social Marketing 4 (2), 133-154, 2014
Why validation is important: an example using the NEP scales
L Brennan, W Binney, T Aleti, L Parker
Market & Social Research 22 (2), 15-31, 2014
From global to social: digital communication and the future of globalisation and advertising
R Crawford, L Brennan, D Nguyen, L Parker
Global Advertising Practice in a Borderless World, 219-227, 2017
Media in Vietnam and what it means for Social Marketers
L Parker, D Nguyen, L Brennan
World Social Marketing Conference, 115-117, 2013
Going with the flow: young motorcyclists’ misperceived norms and motorcycle speeding behaviour
HT Duong, L Parker
Journal of Social Marketing 8 (3), 314-332, 2018
Digital advertising and the new world of ‘viral’ advertising
L Parker, D Nguyen, L Brennan
Global Advertising Practice in a Borderless World, 42-58, 2017
Decision making dynamics within the Vietnamese family unit
D Nguyen, L Parker, M Doan, L Brennan
ANZMAC 2012, 2012
Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam
LDT Nhan, L Parker, MTH Son, EM Parker, MR Moore, M Sidik, N Draisin
Injury prevention, injuryprev-2017-042517, 2019
Advertising effects? An elemental experiment
T Pochun, L Brennan, L Parker
Australasian Marketing Journal (AMJ) 26 (4), 338-349, 2018
Alcohol consumption behaviours and attitudes in Vietnam: An exploratory analysis
L Parker
Proceedings of the International Non-Profit and Social Marketing Conference …, 2010
Social marketing: Cambodia, Indonesia, the Philippines and Vietnam
L Parker, L Brennan, D Nguyen Hong Hai
Ethical and Social Marketing in Asia, 161-191, 2015
Growing Sustainable Communities: A Development Guide for Southeast Asia
L Brennan, L Parker, T Aleti Watne, J Fien, TH Duong, MA Doan
Tilde University Press, 2013
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