Rajat Roy
Rajat Roy
Associate Professor, Bond Business School,Bond University
Verified email at - Homepage
Cited by
Cited by
Regulatory focus and preference reversal between hedonic and utilitarian consumption
R Roy, S Ng
Journal of Consumer Behaviour 11 (1), 81-88, 2012
Customer engagement behavior in individualistic and collectivistic markets
SK Roy, MS Balaji, G Soutar, WM Lassar, R Roy
Journal of Business Research 86, 281-290, 2018
Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation
R Roy, V Naidoo
Journal of Business Research 126, 23-34, 2021
Antecedents and Consequences of Self-Congrutiy
R Roy, R Fazlul
European Journal of Marketing, 2015
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
FK Rabbanee, R Roy, MT Spence
European Journal of Marketing 54 (6), 1407-1431, 2020
Scarcity Appeal in Advertising - Exploring the Moderating Roles of Need for Uniqueness and Message Framing
R Roy, P Sharma
Journal of Advertising, 2015
Consumer‐based brand equity and status‐seeking motivation for a global versus local brand
R Roy, R Chau
Asia Pacific Journal of Marketing and Logistics 23 (3), 270-284, 2011
Examining regulatory focus in the information processing of imagery and analytical advertisements
R Roy, I Phau
Journal of Advertising 43 (4), 371-381, 2014
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
R Roy, FK Rabbanee, P Sharma
Marketing Intelligence & Planning 34 (1), 117-136, 2016
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
R Roy, FK Rabbanee, P Sharma
European Journal of Marketing 50 (5/6), 816-837, 2016
The role of regulatory fit on the attraction effect
S Chatterjee, R Roy, AV Malshe
Journal of Consumer Psychology 21 (4), 473-481, 2011
" Bonds" or" Calvin Klein" Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear
WJ Lee, I Phau, R Roy
Journal of Fashion Marketing and Management 17 (1), 65-84, 2013
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
R Roy, V Naidoo
European Journal of Marketing 51 (7/8), 1353-1373, 2017
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
F Chieng, P Sharma, RPJ Kingshott, R Roy
Journal of Product & Brand Management 31 (6), 870-885, 2022
An Insight into Pay-what-you-want Pricing
R Roy
Marketing Intelligence and Planning, 2015
Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
P Sharma, R Roy, FK Rabbanee
Journal of business research 109, 88-100, 2020
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising: A replication and extension of Eisend (2008)
P Sharma, R Roy
Journal of Advertising 45 (1), 78-84, 2016
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective
R Roy, P Sharma, RYK Chan, V Potdar
Psychology & Marketing 38 (5), 866-880, 2021
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
G Das, R Roy, MT Spence
Psychology & Marketing 37 (10), 1420-1432, 2020
Effects of consumers’ construal levels on post-impulse purchase emotions
T Togawa, H Ishii, N Onzo, R Roy
Marketing Intelligence & Planning 38 (3), 269-282, 2020
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