| Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies S Dutta, C Pullig Journal of Business Research 64 (12), 1281-1287, 2011 | 419 | 2011 |
| Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level S Dutta, A Biswas Journal of Retailing 81 (4), 283-291, 2005 | 129 | 2005 |
| Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance MI Yagci, A Biswas, S Dutta Journal of business research 62 (8), 768-774, 2009 | 122 | 2009 |
| Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion A Biswas, S Dutta, C Pullig Journal of retailing 82 (3), 245-257, 2006 | 109 | 2006 |
| Low price signal default: an empirical investigation of its consequences S Dutta, A Biswas, D Grewal Journal of the Academy of Marketing Science 35, 76-88, 2007 | 80 | 2007 |
| Effectiveness of exaggerated advertised reference prices: the role of decision time pressure BC Krishnan, S Dutta, S Jha Journal of retailing 89 (1), 105-113, 2013 | 77 | 2013 |
| Regret from postpurchase discovery of lower market prices: do price refunds help? S Dutta, A Biswas, D Grewal Journal of Marketing 75 (6), 124-138, 2011 | 76 | 2011 |
| Vulnerability to low-price signals: An experimental study of the effectiveness of genuine and deceptive signals S Dutta Journal of Retailing 88 (1), 156-167, 2012 | 44 | 2012 |
| Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings D Biswas, S Dutta, A Biswas Journal of Product & Brand Management 18 (7), 487-496, 2009 | 36 | 2009 |
| Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees S Dutta, A Guha, A Biswas, D Grewal Journal of the Academy of Marketing Science 47, 417-437, 2019 | 30 | 2019 |
| Consumer responses to offline and online low price signals: The role of cognitive elaboration S Dutta, S Bhowmick Journal of Business Research 62 (6), 629-635, 2009 | 27 | 2009 |
| Fairness perceptions of retail price increases by foreign and domestic brands: The roles of ethnocentric beliefs, profit stickiness, and contextual information S Dutta, A Yaprak, D Grewal Journal of Business Research 75, 37-45, 2017 | 21 | 2017 |
| Effectiveness of monetary discounts: comparing quantity scarcity and time restriction S Jha, S Dutta, A Koksal Journal of Consumer Marketing 36 (7), 901-910, 2019 | 14 | 2019 |
| Psychological influences on customer willingness to pay and choice in automated retail settings: Context effects, attribute framing, and perceptions of fairness A Dixit, K D. Hall, S Dutta American Journal of Business 29 (3/4), 237-260, 2014 | 12 | 2014 |
| Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty? S Dutta, S Banerjee, A Johnson, A Biswas Journal of Business Research 141, 737-754, 2022 | 11 | 2022 |
| Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price. S Dutta, D Biswas, A Biswas, C Pullig Advances in Consumer Research 33 (1), 2006 | 5 | 2006 |
| Postpurchase implications of low price guarantees and consequences of low price guarantee default S Dutta Louisiana State University and Agricultural & Mechanical College, 2004 | 4 | 2004 |
| A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014) S Dutta, C Pullig Journal of Business Research 68 (5), 1082-1085, 2015 | 3 | 2015 |
| The effect of evidence in nonprofit donation requests: how does mindset play a role? A Koksal, A Johnson, S Banerjee, S Dutta Journal of Marketing Communications 29 (6), 597-615, 2023 | 1 | 2023 |
| The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice S Banerjee, S Dutta, A Biswas, H Kwak International Journal of Advertising 43 (2), 254-285, 2024 | | 2024 |
Chris PulligBaylor UniversityVerified email at baylor.edu
