| Green consumer behavior in an emerging economy: confusion, credibility, and compatibility L Carrete, R Castaño, R Felix, E Centeno, E González Journal of consumer marketing 29 (7), 470-481, 2012 | 316 | 2012 |
| El valor de la marca desde la perspectiva del consumidor. Estudio empírico sobre preferencia, lealtad y experiencia de marca en procesos de alto y bajo involucramiento de compra EM González Hernández, MM Orozco Gómez, AP Barrios Contaduría y administración, 217-239, 2011 | 143 | 2011 |
| Green shades: A segmentation approach based on ecological consumer behavior in an emerging economy EM González, R Felix, L Carrete, E Centeno, R Castaño Journal of marketing theory and practice 23 (3), 287-302, 2015 | 109 | 2015 |
| A segmentation study of Mexican consumers based on shopping centre attractiveness EM González‐Hernández, M Orozco‐Gómez International Journal of Retail & Distribution Management 40 (10), 759-777, 2012 | 98 | 2012 |
| Amount off versus percentage off—when does it matter? EM González, E Esteva, AL Roggeveen, D Grewal Journal of Business Research 69 (3), 1022-1027, 2016 | 70 | 2016 |
| What women want? How contextual product displays influence women’s online shopping behavior EM González, JH Meyer, MP Toldos Journal of Business Research 123, 625-641, 2021 | 58 | 2021 |
| When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products R Felix, EM González, R Castaño, l Castaño, L Carrete, RT Gretz International Journal of Consumer Studies, 2021 | 40 | 2021 |
| The effects of language on attitudes toward advertisements and brands trust in Mexico N Alonso Garcia, P Chelminski, E González Hernández Journal of Current Issues & Research in Advertising 34 (1), 77-92, 2013 | 31 | 2013 |
| Los memes y la política¿ por qué algunos memes se vuelven virales y otros no? EM González Hernández, JE Figueroa Daza, JH Meyer IC: Revista Científica de Información y Comunicación, 16, 579-613., 2019 | 25 | 2019 |
| Internet en el contexto de la comunicación multimedia: un instrumento para el desarrollo científico en educación R García Pérez, EM González Hernández Revista Fuentes, 1998 | 18 | 1998 |
| Exploring international atmospherics: The impact on shopping behaviors based on the language of the lyrics of music played in global apparel retailers’ stores MP Toldos, EM González, S Motyka International Journal of Retail & Distribution Management 47 (4), 368-383, 2019 | 17 | 2019 |
| Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers J Meyer, MA Gonzalez, Eva, Lopez-Lomelí Journal of Retailing and Consumer Services 64 (January), 2022 | 12 | 2022 |
| Identidades profesionales en educación desde una perspectiva de género MÁ Rebollo Catalán, EM González Hernández, MR García Giménez Revista Fuentes, 3, 117-137, 2001 | 12 | 2001 |
| La Industria audiovisual en Andalucía en la década de los noventa EM González Hernández | 4 | 2000 |
| The Role of In-Store and Online Retailing Factors A Roggeveen, D Grewal, M de La Paz Toldos, EM González, A Valdez, ... Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 2 | 2017 |
| Internet como herramienta que posibilita nuevas formas de Investigar [Documento electrónico] http://www. vtc. us. es/reun_tec_inter/Comunicaciones R GARCÍA PÉREZ, M RODRÍGUEZ LÓPEZ, E GONZÁLEZ HERNÁNDEZ RafaelGarcia. doc [Consultado el 10 de agosto de 2004], 0 | 2 | |
| In-store Merchandisers–An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility JH Meyer, EMG Hernández, MAL Lomelí Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 1 | 2020 |
| Online Retailing is Here to Stay-The Effects of Product-Context Levels On Consumer Decision Making. J Meyer, EG Hernandez, PT Romero Advances in Consumer Research 44, 2016 | 1 | 2016 |
| Is it better to shop together? Influence of group characteristics on individual buyer utility in Mexico and the United States EM González-Hernández, JD Mora, MY Sibdari Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 1 | 2016 |
| Motivators and Inhibitors of Environmental Consumption in an Emerging Economy: The Case of Mexico R Felix, LP Carrete Lucero, R Castaño, E Centeno, ... ACR Asia-Pacific Advances, 2011 | 1 | 2011 |
Reto FelixAssociate Professor of Marketing, University of Texas Rio Grande ValleyVerified email at utrgv.edu
