Aparna Labroo
Aparna Labroo
Verified email at kellogg.northwestern.edu
Cited by
Cited by
The effect of conceptual and perceptual fluency on brand evaluation
A Lee, A Labroo
Journal of Marketing Research, 2004
Of frog wines and frowning watches: Semantic priming, perceptual fluency, and brand evaluation
AA Labroo, R Dhar, N Schwarz
Journal of Consumer Research 34 (6), 819-831, 2008
Be better or be merry: How mood affects self-control.
A Fishbach, AA Labroo
Journal of personality and social psychology 93 (2), 158, 2007
Between two brands: A goal fluency account of brand evaluation
AA Labroo, AY Lee
Journal of Marketing Research 43 (3), 374-385, 2006
The “instrumentality” heuristic: Why metacognitive difficulty is desirable during goal pursuit
AA Labroo, S Kim
Psychological Science 20 (1), 127-134, 2009
Psychological distancing: Why happiness helps you see the big picture
AA Labroo, VM Patrick
Journal of Consumer Research 35 (5), 800-809, 2009
11 some ways in which positive affect facilitates decision making and judgment
AM Isen, AA Labroo
Emerging perspectives on judgment and decision research 365, 2003
Making products feel special: When metacognitive difficulty enhances evaluation
A Pocheptsova, AA Labroo, R Dhar
Journal of Marketing Research 47 (6), 1059-1069, 2010
From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation
IW Hung, AA Labroo
Journal of Consumer Research 37 (6), 1046-1064, 2011
Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecasts
JR Landwehr, AA Labroo, A Herrmann
Marketing Science 30 (3), 416-429, 2011
Lay theories of emotion transience and the search for happiness: A fresh perspective on affect regulation
AA Labroo, A Mukhopadhyay
Journal of Consumer Research 36 (2), 242-254, 2009
An influence of product and brand name on positive affect: Implicit and explicit measures
AM Isen, AA Labroo, P Durlach
Motivation and Emotion 28 (1), 43-63, 2004
Half the thrill is in the chase: Twisted inferences from embodied cognitions and brand evaluation
AA Labroo, JH Nielsen
Journal of Consumer Research 37 (1), 143-158, 2010
Incandescent affect: Turning on the hot emotional system with bright light
AJ Xu, AA Labroo
Journal of Consumer Psychology 24 (2), 207-216, 2014
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
The orientation-matching hypothesis: An emotion-specificity approach to affect regulation
AA Labroo, DD Rucker
Journal of Marketing Research 47 (5), 955-966, 2010
Effects of conceptual and perceptual fluency on affective judgment
AY Lee, A Labroo
Journal of Marketing Research 41 (2), 151-165, 2004
The influence of experience and sequence of conflicting emotions on ad attitudes
AA Labroo, S Ramanathan
Journal of Consumer Research 33 (4), 523-528, 2007
From inherent value to incentive value: When and why pointless effort enhances consumer preference
S Kim, AA Labroo
Journal of Consumer Research 38 (4), 712-742, 2011
The “name-ease” effect and its dual impact on importance judgments
AA Labroo, S Lambotte, Y Zhang
Psychological Science 20 (12), 1516-1522, 2009
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