Aparna Labroo
Aparna Labroo
Verified email at kellogg.northwestern.edu
TitleCited byYear
The effect of conceptual and perceptual fluency on brand evaluation
A Lee, A Labroo
Journal of Marketing Research, 2004
7512004
Of frog wines and frowning watches: Semantic priming, perceptual fluency, and brand evaluation
AA Labroo, R Dhar, N Schwarz
Journal of Consumer Research 34 (6), 819-831, 2007
2992007
Be better or be merry: How mood affects self-control.
A Fishbach, AA Labroo
Journal of personality and social psychology 93 (2), 158, 2007
2982007
Between two brands: A goal fluency account of brand evaluation
AA Labroo, AY Lee
Journal of Marketing Research 43 (3), 374-385, 2006
2792006
The “instrumentality” heuristic: Why metacognitive difficulty is desirable during goal pursuit
AA Labroo, S Kim
Psychological Science 20 (1), 127-134, 2009
2282009
Psychological distancing: Why happiness helps you see the big picture
AA Labroo, VM Patrick
Journal of Consumer Research 35 (5), 800-809, 2008
2172008
11 some ways in which positive affect facilitates decision making and judgment
AM Isen, AA Labroo
Emerging perspectives on judgment and decision research 365, 2003
2032003
Making products feel special: When metacognitive difficulty enhances evaluation
A Pocheptsova, AA Labroo, R Dhar
Journal of Marketing Research 47 (6), 1059-1069, 2010
1472010
Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecasts
JR Landwehr, AA Labroo, A Herrmann
Marketing Science 30 (3), 416-429, 2011
1362011
From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation
IW Hung, AA Labroo
Journal of Consumer Research 37 (6), 1046-1064, 2010
1322010
Lay theories of emotion transience and the search for happiness: A fresh perspective on affect regulation
AA Labroo, A Mukhopadhyay
Journal of Consumer Research 36 (2), 242-254, 2009
1092009
An influence of product and brand name on positive affect: Implicit and explicit measures
AM Isen, AA Labroo, P Durlach
Motivation and Emotion 28 (1), 43-63, 2004
992004
Half the thrill is in the chase: Twisted inferences from embodied cognitions and brand evaluation
AA Labroo, JH Nielsen
Journal of Consumer Research 37 (1), 143-158, 2009
702009
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
632012
Incandescent affect: Turning on the hot emotional system with bright light
AJ Xu, AA Labroo
Journal of Consumer Psychology 24 (2), 207-216, 2014
612014
The orientation-matching hypothesis: An emotion-specificity approach to affect regulation
AA Labroo, DD Rucker
Journal of Marketing Research 47 (5), 955-966, 2010
612010
Effects of conceptual and perceptual fluency on affective judgment
AY Lee, A Labroo
Journal of Marketing Research 41 (2), 151-165, 2004
532004
The influence of experience and sequence of conflicting emotions on ad attitudes
AA Labroo, S Ramanathan
Journal of Consumer Research 33 (4), 523-528, 2006
482006
From inherent value to incentive value: When and why pointless effort enhances consumer preference
S Kim, AA Labroo
Journal of Consumer Research 38 (4), 712-742, 2011
462011
The “name-ease” effect and its dual impact on importance judgments
AA Labroo, S Lambotte, Y Zhang
Psychological Science 20 (12), 1516-1522, 2009
282009
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