Luke Greenacre
Luke Greenacre
Lecturer in Marketing, Monash University
Verified email at monash.edu - Homepage
Title
Cited by
Cited by
Year
Consumer-based brand equity measurement: lessons learned from an international study
N Michaelidou, N Reynolds, L Greenacre, LM Hassan, G Christodoulides, ...
International Marketing Review, 2015
1612015
Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences
RN Khushaba, L Greenacre, S Kodagoda, J Louviere, S Burke, ...
Expert Systems with Applications 39 (16), 12378-12388, 2012
1092012
An examination of socially destructive behaviors in group work
L Freeman, L Greenacre
Journal of Marketing Education 33 (1), 5-17, 2011
982011
A memory-theory perspective of country-image formation
R Lee, L Lockshin, L Greenacre
Journal of International Marketing 24 (2), 62-79, 2016
602016
UK higher education viewed through the marketization and marketing lenses
E NedbalovŠ, L Greenacre, J Schulz
Journal of marketing for higher education 24 (2), 178-195, 2014
432014
Creative that sells: How advertising execution affects sales
N Hartnett, R Kennedy, B Sharp, L Greenacre
Journal of Advertising 45 (1), 102-112, 2016
382016
Contrasting social network and tribal theories: An applied perspective
L Greenacre, L Freeman, M Donald
Journal of Business Research 66 (7), 948-954, 2013
362013
Evaluating and extending the travel career patterns model
S Filep, L Greenacre
Tourism: An International Interdisciplinary Journal 55 (1), 23-38, 2007
362007
Self confidence, and the ability to influence
L Greenacre, NM Tung, T Chapman
Academy of Marketing Studies Journal 18 (2), 169, 2014
352014
International brands in emerging markets: the myths of segmentation
A Tanusondjaja, L Greenacre, M Banelis, O Truong, T Andrews
International Marketing Review, 2015
272015
Consumer response to price changes in higher-priced brands
A Huang, J Dawes, L Lockshin, L Greenacre
Journal of Retailing and Consumer Services 39, 1-10, 2017
232017
Understanding and predicting student Word of Mouth
L Greenacre, L Freeman, K Cong, T Chapman
International Journal of Educational Research 64, 40-48, 2014
212014
The impact of payment method on shopping behaviour among low income consumers
L Greenacre, S Akbar
Journal of Retailing and Consumer Services 47, 87-93, 2019
162019
Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders
N Michaelidou, N Reynolds, L Greenacre, LM Hassan, CJ Torelli, ...
International Marketing Review, 2015
142015
The impact of purchase goal on wine purchase decisions
AR Dobele, L Greenacre, J Fry
International Journal of Wine Business Research, 2018
132018
Editors’ corner: The “work-ready” marketing graduate
L Greenacre, L Freeman, MM Jaskari, S Cadwallader
Journal of Marketing Education 39 (2), 67-68, 2017
122017
Boundaries of the centrality effect during product choice
L Greenacre, J Martin, S Patrick, V Jaeger
Journal of Retailing and Consumer Services 32, 32-38, 2016
122016
Patterns of fruit and vegetable buying behaviour in the United States and India
Z Anesbury, L Greenacre, A Wilson, A Huang
International Journal of Market Research, 2017
102017
A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences
RN Khushaba, S Kodagoda, G Dissanayake, L Greenacre, S Burke, ...
The 2012 International Joint Conference on Neural Networks (IJCNN), 1-8, 2012
102012
A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences
RN Khushaba, S Kodagoda, G Dissanayake, L Greenacre, S Burke, ...
The 2012 International Joint Conference on Neural Networks (IJCNN), 1-8, 2012
102012
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