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Constantino Stavros
Constantino Stavros
Professor of Marketing, RMIT University
Verified email at rmit.edu.au - Homepage
Title
Cited by
Cited by
Year
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg, F Farrelly
Sport management review 17 (4), 455-469, 2014
4802014
Using triangulation and multiple case studies to advance relationship marketing theory
C Stavros, K Westberg
Qualitative market research: an international journal 12 (3), 307-320, 2009
3662009
Engaging fans through social media: implications for team identification
MD Meng, C Stavros, K Westberg
Sport, Business and Management: an international journal 5 (3), 199-217, 2015
1772015
Player transgressions and the management of the sport sponsor relationship
B Wilson, C Stavros, K Westberg
Public Relations Review 34 (2), 99-107, 2008
1422008
Relationship marketing in Australian professional sport: an extension of the Shani framework.
C Stavros, NKL Pope, H Winzar
Sport Marketing Quarterly 17 (3), 2008
1082008
A defection analysis of lapsed season ticket holders: A consumer and organizational study.
H McDonald, C Stavros
Sport marketing quarterly 16 (4), 2007
1042007
An examination of how alcohol brands use sport to engage consumers on social media
K Westberg, C Stavros, ACT Smith, G Munro, K Argus
Drug and alcohol review 37 (1), 28-35, 2018
812018
The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management
K Westberg, C Stavros, B Wilson
Industrial Marketing Management 40 (4), 603-611, 2011
742011
Moneyball applied: Econometrics and the identification and recruitment of elite Australian footballers
MF Stewart, H Mitchell, C Stavros
International Journal of Sport Finance 2 (4), 231, 2007
662007
Domains of influence: exploring negative sentiment in social media
T Cooper, C Stavros, AR Dobele
Journal of Product & Brand Management 28 (5), 684-699, 2019
642019
A sport crisis typology: Establishing a pathway for future research
B Wilson, C Stavros, K Westberg
International Journal of Sport Management and Marketing 7 (1-2), 21-32, 2010
622010
The levers of engagement: an exploration of governance in an online brand community
T Cooper, C Stavros, AR Dobele
Journal of Brand Management 26, 240-254, 2019
502019
Family decision-making in an emerging market: Tensions with tradition
NH Lien, K Westberg, C Stavros, LJ Robinson
Journal of Business Research 86, 479-489, 2018
472018
Brand Fans: Lessons from the World's Greatest Sporting Brands
ACT Smith, C Stavros, K Westberg
Springer, 2017
392017
International Sports Marketing
A Bühler, G Nufer, GA Bravo, S Chadwick, F Daumann, L Esipovich, ...
Erich Schmidt Verlag, 2014
392014
A mediasport typology for transformative relationships: enlargement, enhancement, connection and engagement beyond COVID-19
C Stavros, ACT Smith, H Lopez-Gonzalez
European Sport Management Quarterly 22 (1), 72-91, 2022
322022
Broadcasting sport: Analogue markets and digital rights
H López-González, C Stavros, ACT Smith
International Communication Gazette 79 (2), 175-189, 2017
322017
An examination of the impact of player transgressions on sponsorship b2b relationships
K Westberg, C Stavros, B Wilson
International journal of sports marketing and sponsorship 9 (2), 52-61, 2008
302008
Like father, like son: Analyzing Australian football’s unique recruitment process
MF Stewart, C Stavros, P Phillips, H Mitchell, AJ Barake
Journal of Sport Management 30 (6), 672-688, 2016
292016
The transition of second screen devices to first screen status in sport viewing
H Lopez-Gonzalez, C Stavros, ACT Smith
Sport in Society, 2019
262019
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