| The concept of authenticity: What it means to consumers JC Nunes, A Ordanini, G Giambastiani Journal of Marketing 85 (4), 1-20, 2021 | 138 | 2021 |
| Brand-celebrity congruency in endorsements: how positive and negative information about the celebrity shape consumers’ evaluations of brands and ads G Giambastiani, DM Henriquez XIX SIM Conference - Next Generation Marketing People, Planet, Place …, 2022 | | 2022 |
| Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip G Giambastiani, A Ordanini, JC Nunes Proceedings of the European Marketing Academy, 2022 | | 2022 |
| Less is More in FMCG Packaging? Consumer Reactions on Overpack Elimination S Prestini, G Giambastiani, A Nanni XVIII SIM Conference - Trasformazione digitale dei mercati: il Marketing …, 2021 | | 2021 |
| Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip G Giambastiani, A Ordanini, JC Nunes Winter AMA Proceedings: Consumers and Firms in a Global World, 2020 | | 2020 |
| Why is celebrity gossip so prevalent? Parasocial relationships as a driver of gossip G Giambastiani, A Ordanini, JC Nunes 41st Annual ISMS Marketing Science Conference, 2019 | | 2019 |
| Gossip: How the Relationship With the Source Shapes the Retransmission of Personal Content G Giambastiani, A Ordanini, J Nunes ACR North American Advances, 2018 | | 2018 |
