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Teagan Altschwager
Teagan Altschwager
Verified email at unimelb.edu.au
Title
Cited by
Cited by
Year
Branded marketing events: engaging Australian and French wine consumers
T Altschwager, J Conduit, T Bouzdine-Chameeva, S Goodman
Journal of Service Theory and Practice 27 (2), 336-357, 2017
482017
Social brand engagement: How orientation events engage students with the university
T Altschwager, R Dolan, J Conduit
Australasian Marketing Journal (AMJ) 26 (2), 83-91, 2018
282018
Branded marketing events: facilitating customer brand engagement
T Altschwager, J Conduit, S Goodman
International Conference of the Acadeny of Wine Business Research, 1-12, 2013
252013
The servicescape response: do brand committed consumers respond differently to the cellar door experience
T Altschwager, C Habel, SP Goodman
International Conference of the Academy of Wine Business Research 6th …, 2011
152011
Customer engagement: a comparison between Australian and French wine events
T Altschwager, J Conduit, T Bouzdine-Chameeva, S Goodman
Academy of Wine Business Research, 8th Annual Conference, Hochschule …, 2014
112014
Branded marketing events: A proposed “experiential needs-based” conceptual framework
T Altschwager, S Goodman, J Conduit, C Habel
Event Management 19 (3), 381-390, 2015
82015
Social brand engagement: How orientation events engage students with the university. Australasian Marketing Journal, 26 (2), 83–91
T Altschwager, R Dolan, J Conduit
Go to original source, 2018
52018
Branded marketing events: the influence of event experience on customer engagement.
TL Altschwager
42015
What influences the Chinese distributor's choice on which winery to represent?
S Goodman, T Altschwager
Australian and New Zealand grapegrower and winemaker, 79-80, 2012
22012
Event Engagement: Using Event Experiences to Build Brands
T Altschwager, J Conduit, IO Karpen, S Goodman
Australasian Marketing Journal 32 (1), 31-44, 2024
12024
Professional athlete responses to new product development: A dialectic
H Fujak, MT Ewing, J Newton, T Altschwager
European sport management quarterly 23 (6), 1666-1687, 2023
12023
Actor engagement in the sharing economy: a life-cycle perspective
T Altschwager, J Drennan, H Winklhofer, W Jarvis
Deakin University, 2016
12016
Engagement: Not all events are equal
S Timotheou, T Altschwager
Australian and New Zealand Grapegrower and Winemaker, 2014
2014
Facilitating engagement by aligning branded marketing events with consumer experiential needs
T Altschwager, J Conduit, S Goodman
Deakin University, 2013
2013
Why Chinese on-premise choose the wines they carry
S Goodman, T Altschwager
Australian and New Zealand grapegrower and winemaker, 109-110, 2012
2012
Winery cellar door servicescape: a visual content analysis
T Altschwager, S Goodman, C Habel
Australian and New Zealand grapegrower and winemaker, 64-68, 2010
2010
Measuring winery cellar door servicescape: testing the validity of a visual content analysis approach
T Altschwager, C Habel, S Goodman
Department of Management, University of Canterbury, 2010
2010
THE AUSTRALIAN RETIREMENT PLANNING ECOSYSTEM
T Altschwager, J Evans
THE ORFORD INITIATIVE
T Altschwager, J Evans
Bag-in-Box Reborn...
S Goodman, T Altschwager
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