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Swee Hoon Ang
Swee Hoon Ang
Verified email at nus.edu.sg
Title
Cited by
Cited by
Year
Marketing management: An Asian Perspective
P Kotler, KL Keller, SH Ang, CT Tan
Pearson 1, 1055, 1996
8190*1996
Marketing management: an Asian perspective
P Kotler, KL Keller, SH Ang, CT Tan, SM Leong
Pearson, 2018
13552018
Spot the difference: consumer responses towards counterfeits
S Hoon Ang, P Sim Cheng, EAC Lim, S Kuan Tambyah
Journal of consumer Marketing 18 (3), 219-235, 2001
10352001
Principles of marketing: an Asian perspective
P Kotler, G Armstrong, SH Ang, SM Leong, CT Tan, O Ho-Ming
Pearson/Prentice-Hall, 2012
7562012
Manajemen pemasaran perspektif asia
P Kotler, SH Ang, SM Leong, CT Tan
Fandy Tjiptono (Penerjemah). Andi, Yogyakarta 12, 2000
6202000
The influence of metaphors and product type on brand personality perceptions and attitudes
SH Ang, EAC Lim
Journal of advertising 35 (2), 39-53, 2006
4802006
Exploring the dimensions of ad creativity
SH Ang, SYM Low
Psychology & Marketing 17 (10), 835-854, 2000
3552000
The Asian apocalypse: crisis marketing for consumers and businesses
SH Ang, SM Leong, P Kotler
Long Range Planning 33 (1), 97-119, 2000
3542000
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
EAC Lim, SH Ang
Journal of business research 61 (3), 225-232, 2008
3282008
Animosity towards economic giants: what the little guys think
S Hoon Ang, K Jung, A Keng Kau, S Meng Leong, C Pornpitakpan, ...
Journal of consumer marketing 21 (3), 190-207, 2004
2962004
The ad creativity cube: Conceptualization and initial validation
SH Ang, YH Lee, SM Leong
Journal of the Academy of Marketing Science 35, 220-232, 2007
2722007
A typology of animosity and its cross-national validation
K Jung, SH Ang, SM Leong, SJ Tan, C Pornpitakpan, AK Kau
Journal of Cross-Cultural Psychology 33 (6), 525-539, 2002
2542002
Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences
SM Leong, JA Cote, SH Ang, SJ Tan, K Jung, AK Kau, C Pornpitakpan
Journal of International Business Studies 39, 996-1009, 2008
2532008
Out of the mouths of babes: Business ethics and youths in Asia
SH Ang, SM Leong
Journal of business ethics 28, 129-144, 2000
2012000
Entrepreneurial spirit among east Asian Chinese
SH Ang, DGP Hong
Thunderbird International Business Review 42 (3), 285-309, 2000
1922000
Crisis marketing: a comparison across economic scenarios
SH Ang
International business review 10 (3), 263-284, 2001
1742001
Manajemen pemasaran sudut pandang Asia
P Kotler, SH Ang, SM Leong, CT Tan
Edisi Bahasa Indonesia. Edisi Ketiga Jilid 2, 2005
1452005
Principles of marketing: An global perspective
P Kotler, G Armstrong, SH Ang, SM Leong, CT Tan, O YAU
Prentice Hall, 2008
1302008
The mediating influence of pleasure and arousal on layout and signage effects: Comparing more and less customized retail services
SH Ang, SM Leong, J Lim
Journal of retailing and consumer services 4 (1), 13-24, 1997
1251997
Chinese consumers’ perception of alpha‐numeric brand names
S Hoon Ang
Journal of Consumer Marketing 14 (3), 220-233, 1997
1081997
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Articles 1–20