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Sun Joo (Grace) Ahn
Sun Joo (Grace) Ahn
Professor, Grady College of Journalism and Mass Communication, University of Georgia
Verified email at uga.edu
Title
Cited by
Cited by
Year
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ...
Psychology & Marketing 40 (4), 750-776, 2023
6192023
Experiencing Nature: Embodying Animals in Immersive Virtual Environments Increases Inclusion of Nature in Self and Involvement with Nature
SJG Ahn, J Bostick, E Ogle, KL Nowak, K McGillicuddy, JN Bailenson
Journal of Computer-Mediated Communication 21 (6), 399-419, 2016
5382016
The Effect of Embodied Experiences on Self-Other Merging, Attitude, and Helping Behavior
SJ Ahn, AMT Le, J Bailenson
Media Psychology 16 (1), 7-38, 2013
3672013
Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior.
SJG Ahn, J Bailenson, D Park
Computers in Human Behavior 39, 235-245, 2014
3442014
Avatars Versus Agents: A Meta-Analysis Quantifying the Effect of Agency on Social Influence
J Fox, SJ Ahn, JH Janssen, L Yeykelis, KY Segovia, JN Bailenson
Human–Computer Interaction 30, 401-432, 2015
3392015
Self-endorsing versus other-endorsing in virtual environments
SJ Ahn, JN Bailenson
Journal of Advertising 40 (2), 93-106, 2011
2392011
Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use, number of overall “Likes,” and number of friends’ “Likes” on consumers’ perceived brand …
J Phua, SJG Ahn
Journal of Marketing Communications 22 (5), 544-559, 2016
2192016
Framing virtual experiences: Effects on environmental efficacy and behavior over time
SJG Ahn, J Fox, KR Dale, JA Avant
Communication Research 42 (6), 839-863, 2015
1602015
The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse
SJ Ahn, J Kim, J Kim
Journal of Advertising 51 (5), 592-607, 2022
1512022
Incorporating immersive virtual environments in health promotion campaigns: A construal-level theory approach
SJG Ahn
Health Communication 30 (6), 545-556, 2015
1492015
Native Advertising as a New Public Relations Tactic
K Sweetser, SJG Ahn, G Golan, A Hochman
American Behavioral Scientist 60 (12), 1442-1457, 2016
1302016
TV advertising engagement as a state of immersion and presence
J Kim, SJG Ahn, L Reid, ES Kwon
Journal of Business Research, 2017
1092017
Rewards that undermine customer loyalty? A motivational approach to loyalty programs
K Kim, SJG Ahn
Psychology & Marketing 34 (9), 842-852, 2017
982017
Mixed reality virtual pets to reduce childhood obesity
K Johnsen, SJG Ahn, T Robertson, J Moore, S Brown, A Marable, A Basu
IEEE Transactions on Visualization and Computer Graphics 20 (4), 523-530, 2014
882014
Points-Based Reward Systems in Gamification Impact Children’s Physical Activity Strategies and Psychological Needs
SJG Ahn, K Johnsen, C Ball
Health Education & Behavior, 2019
762019
Avatars
SJ Ahn, J Fox, JN Bailenson
Leadership in science and technology: A reference handbook, 695-702, 2011
762011
Unintended consequences of spatial presence on learning in virtual reality
SJG Ahn, KL Nowak, JN Bailenson
Computers & Education 186, 104532, 2022
732022
Embodied experiences in immersive virtual environments: Effects on pro-environmental attitude and behavior
SJ Ahn
Stanford University, 2011
722011
Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned
GJ Nowak, NJ Evans, BW Wojdynski, SJG Ahn, ME Len-Rios, K Carera, ...
Vaccine 38 (5), 1225-1233, 2020
712020
Using virtual pets to promote physical activity in children: An application of the youth physical activity promotion model
SJG Ahn, K Johnsen, T Robertson, J Moore, S Brown, A Marable, A Basu
Journal of Health Communication 20 (7), 807-815, 2015
702015
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