| The effect of emotional versus rational appeal in advertising on Malaysian consumers’ purchase intention of hybrid car MS Shukor, Z Sulaiman, AC Thoo, N Zakuan ARPN Journal of Engineering and Applied Science 11 (24), 14106-14111, 2016 | 10 | 2016 |
| Materialism, Altruism, Environmental Values, Learning Strategies and Sustainable Claim on Purchase Intention of Energy Efficient Vehicle (EEV)–A Literature Review MS Shukor, Z Sulaiman, TA Chin, N Zakuan, FM Muharam IOP Conference Series: Materials Science and Engineering 215 (1), 012021, 2017 | 5 | 2017 |
| Effect of Cynicism Towards Environmentally Responsible Purchase Behaviour of Energy Efficient Vehicle Among Malaysian Consumers MS Shukor, Z Sulaiman, TA Chin, A Mas’od Studia Universitatis Babes Bolyai - Negotia series 1 (64/2019), 59-89, 2019 | 3 | 2019 |
| Malaysia Automotive Industry: Moving Toward Energy Efficient Vehicle Era MS Shukor, Z Sulaiman, TA Chin, A Mas’od 9th Social Science Postgraduate International Seminar Proceeding 1 (1), 652-658, 2017 | 3 | 2017 |
| Malaysia Automotive Industry: Progressing Toward Energy Efficient Vehicle Era MS Shukor, Z Sulaiman, TA Chin, A Mas’od Prosiding Persidangan Serantau Sains Sosial dan Kemanusiaan 1 (1), 90-99, 2018 | 1 | 2018 |
| Automotive Industry: Not Easy Being Green MS Shukor, Z Sulaiman, TA Chin, A Mas’od The Colloquium 1 (10), 13-16, 2017 | 1 | 2017 |
| Revisiting Stimuli Development Process in Advertising Research MSB Shukor, Z Sulaiman, TA Chin, A Mas’od Management Research Spectrum 9 (2), 72-81, 2019 | | 2019 |
| Sustainable Claim, Does It Matter?: Case of Energy Efficient Vehicles (EEV). MS Shukor, Z Sulaiman, TA Chin, A Mas’od Three Minutes Thesis, Faculty of Management Level, UTM JB, 2018 | | 2018 |
| The Effect of Greenwashing Practices among Automaker MS Shukor, Z Sulaiman, TA Chin, A Mas’od Research Canvas Competition, WOW Carnival @UTM Library, 2018 | | 2018 |
| The Mediating Role of Incumbent System Habit in the Relationship Between Customer Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia SMSS 4. Septa Akbar, A, Zuraidah 9th USM Social Science Postgraduate International Seminar 2017 1 (1), 440- 449, 2017 | | 2017 |
| Malaysia Automotive Industry Outlay: Moving toward Energy Efficient Vehicle Era. MS Shukor, Z Sulaiman, TA Chin, A Mas’od 1st Graduate Research Exhibition Competition 2017 (GREx COM), UTM School of …, 2017 | | 2017 |
| Kajian Penggunaan Peralatan Elektrik di Kolej Dato’ Onn Jaafar, Universiti Teknologi Malaysia MNAA Khan, MS Shukor, MAM Yunus, YZ Arief, MHA Ghani Porsiding Persidangan Pembangunan Pelajar Peringkat Kebangsaan 2016 1, 73-78, 2016 | | 2016 |
| Kertas Konsep: KDOJ Give-Away Shop MS Shukor, MNAA Khan, MAM Yunus, YZ Arief, SAS Ahmad. Prosiding Persidangan Pembangunan Pelajar Peringkat Kebangsaan 1, 85-89, 2016 | | 2016 |
| Effects of Perceived Risks and Personality Factors on Purchase Intention of Hybrid Cars: Items Reliability and Descriptive Results MS Shukor, Z Sulaiman, TA Chin, FM Muharam 3rd International Conference on Global Social Entrepreneurship 1 (1), 522-532, 2016 | | 2016 |
Zuraidah SulaimanSenior Lecturer, Universiti Teknologi MalaysiaVerified email at utm.my
