Gratiana Pol
TitleCited byYear
The role of brand logos in firm performance
CW Park, AB Eisingerich, G Pol, JW Park
Journal of Business Research 66 (2), 180-187, 2013
2152013
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
642012
Insights into the experience of brand betrayal: From what people say and what the brain reveals
M Reimann, DJ MacInnis, VS Folkes, A Uhalde, G Pol
Journal of the Association for Consumer Research 3 (2), 240-254, 2018
132018
The Power of a Good Logo
CW Park, AB Eisingerich, G Pol
MIT Sloan Management Review 55 (2), 10-12, 2014
122014
Consumer mind-sets and attitudes towards online marketing messages
M Saaksjarvi, G Pol
International Journal of Internet Marketing and Advertising 4 (1), 26-36, 2007
62007
Cuteness, nurturance, and implications for visual product design
HM Jia, CW Park, G Pol
The psychology of design: Creating consumer appeal, 168-179, 2015
32015
The motivational power of beauty: How aesthetically appealing products drive purchase effort in consumers
GD Pol
University of Southern California, 2013
12013
The Motivating Force of Visual Attractiveness in Product Design
G Pol, CW Park, M Reimann
Ideas in Marketing: Finding the New and Polishing the Old, 367-368, 2015
2015
I’Ll Keep the Cuddly One: Effects of Cuteness Versus Elegance on Product Retention
HM Jia, G Pol, CW Park
ACR North American Advances, 2013
2013
Humor Versus Aesthetics in Product Design: Their Impact on Ownership Pride
G Pol, CW Park, M Reimann
ACR North American Advances, 2012
2012
The AIR Construct: the Processing Mechanism Underlying Aesthetics-Induced Consumer Behaviors
G Pol, CW Park
ACR North American Advances, 2011
2011
Blinding Beauty: How Unexpected Product Attractiveness Can Overpower Negative Information
H Kim, A Eisingerich, G Pol
ACR North American Advances, 2011
2011
Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives
M Reimann
BUILDING CONNECTIONS 39 (1), 686, 2011
2011
Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives
J Ackerman, A Labroo, AY Lee, S Lee, AJ Malter, J Nielsen, JA Rosa, ...
ACR North American Advances, 2011
2011
The role of brand logos in customer commitment and firm performance
CW Park, AB Eisingerich, G Pol
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Articles 1–15