Prasad A. Naik
TitleCited byYear
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
6422010
Understanding the impact of synergy in multimedia communications
PA Naik, K Raman
Journal of Marketing Research 40 (4), 375-388, 2003
6032003
Planning media schedules in the presence of dynamic advertising quality
PA Naik, MK Mantrala, AG Sawyer
Marketing science 17 (3), 214-235, 1998
529*1998
A hierarchical marketing communications model of online and offline media synergies
PA Naik, K Peters
Journal of Interactive Marketing 23 (4), 288-299, 2009
2212009
Clicks and mortar: the effect of on-line activities on off-line sales
E Biyalogorsky, P Naik
Marketing Letters 14 (1), 21-32, 2003
2212003
Choice models and customer relationship management
W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ...
Marketing letters 16 (3-4), 279-291, 2005
2072005
The effects of expert quality evaluations versus brand name on price premiums
E Apelbaum, E Gerstner, PA Naik
Journal of Product & Brand Management 12 (3), 154-165, 2003
1542003
Markov-switching model selection using Kullback–Leibler divergence
A Smith, PA Naik, CL Tsai
Journal of Econometrics 134 (2), 553-577, 2006
1152006
Building brand awareness in dynamic oligopoly markets
PA Naik, A Prasad, SP Sethi
Management Science 54 (1), 129-138, 2008
1042008
Partial least squares estimator for single‐index models
P Naik, CL Tsai
Journal of the Royal Statistical Society: Series B (Statistical Methodology …, 2000
1022000
Single‐index model selections
PA Naik, CL Tsai
Biometrika 88 (3), 821-832, 2001
922001
Modeling marketing dynamics by time series econometrics
K Pauwels, I Currim, MG Dekimpe, DM Hanssens, N Mizik, E Ghysels, ...
Marketing Letters 15 (4), 167-183, 2004
862004
Extending the Akaike information criterion to mixture regression models
PA Naik, P Shi, CL Tsai
Journal of the American Statistical Association 102 (477), 244-254, 2007
762007
Discovering how advertising grows sales and builds brands
NI Bruce, K Peters, PA Naik
Journal of Marketing Research 49 (6), 793-806, 2012
702012
Uphill or downhill? Locating the firm on a profit function
MK Mantrala, PA Naik, S Sridhar, E Thorson
Journal of Marketing 71 (2), 26-44, 2007
652007
A new dimension reduction approach for data-rich marketing environments: sliced inverse regression
PA Naik, MR Hagerty, CL Tsai
Journal of Marketing Research 37 (1), 88-101, 2000
612000
Optimal advertising when envisioning a product-harm crisis
O Rubel, PA Naik, S Srinivasan
Marketing Science 30 (6), 1048-1065, 2011
522011
Dynamic marketing budgeting for platform firms: Theory, evidence, and application
S Sridhar, MK Mantrala, PA Naik, E Thorson
Journal of Marketing Research 48 (6), 929-943, 2011
512011
Time-series models in marketing
MG Dekimpe, PH Franses, DM Hanssens, PA Naik
Handbook of marketing decision models, 373-398, 2008
462008
Long-term profit impact of integrated marketing communications program
K Raman, PA Naik
Review of Marketing Science 2 (1), 2004
452004
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Articles 1–20