| Marketing P Kotler, S Burton, K Deans, L Brown, G Armstrong Pearson Higher Education AU, 2015 | 12345 | 2015 |
| G, Armstrong. 2008 P Kotler, L Brown, S Adam, S Burton Marketing, 2012 | 2054* | 2012 |
| Interactive or reactive? Marketing with Twitter S Burton, A Soboleva Journal of Consumer Marketing 28 (7), 491-499, 2011 | 369 | 2011 |
| A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects J Fong, S Burton Journal of Business Research 61 (3), 233-242, 2008 | 355 | 2008 |
| Prediction of attitude and behavioural intentions in retail banking C Baumann, S Burton, G Elliott, HM Kehr International Journal of Bank Marketing 25 (2), 102-116, 2007 | 349 | 2007 |
| Determinants of customer loyalty and share of wallet in retail banking C Baumann, S Burton, G Elliott Journal of Financial Services Marketing 9 (3), 231-248, 2005 | 286 | 2005 |
| SME banking loyalty (and disloyalty): a qualitative study in Hong Kong R Lam, S Burton International Journal of Bank Marketing 24 (1), 37-52, 2006 | 267 | 2006 |
| Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention S Burton, S Sheather, J Roberts Journal of Service Research 5 (4), 292-302, 2003 | 242 | 2003 |
| Modeling customer satisfaction and loyalty: survey data versus data mining C Baumann, G Elliott, S Burton Journal of Services Marketing 26 (3), 148-157, 2012 | 176 | 2012 |
| Surviving your thesis S Burton, P Steane Routledge, 2004 | 138 | 2004 |
| Electronic word-of-mouth: a comparison of stated and revealed behavior on electronic discussion boards J Fong, S Burton Journal of Interactive Advertising 6 (2), 61-70, 2006 | 110 | 2006 |
| Student justice perceptions following assignment feedback PL Nesbit, S Burton Assessment & Evaluation in Higher Education 31 (6), 655-670, 2006 | 107 | 2006 |
| Elecronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards J Fong, S Burton Journal of Interactive Advertising 6 (2), 7-62, 2006 | 94 | 2006 |
| Online word-of-mouth: a comparison of American and Chinese discussion boards J Fong, S Burton Asia Pacific Journal of Marketing and Logistics 18 (2), 146-156, 2006 | 90 | 2006 |
| The association between seeing retail displays of tobacco and tobacco smoking and purchase: findings from a diary‐style survey S Burton, L Clark, K Jackson Addiction 107 (1), 169-175, 2012 | 86 | 2012 |
| Competing voices: marketing and counter-marketing alcohol on twitter S Burton, A Dadich, A Soboleva Journal of Nonprofit & Public Sector Marketing 25 (2), 186-209, 2013 | 77 | 2013 |
| ‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter A Soboleva, S Burton, G Mallik, A Khan Journal of Marketing Management 33 (13-14), 1120-1148, 2017 | 74 | 2017 |
| “Smoking is bad, it's not cool… yet I'm still doing it”: Cues for tobacco consumption in a ‘dark’market S Burton, J Hoek, P Nesbit, A Khan Journal of Business Research 68 (10), 2067-2074, 2015 | 71 | 2015 |
| Bank selection and share of wallet among SMEs: apparent differences between Hong Kong and Australia R Lam, S Burton Journal of Financial Services Marketing 9 (3), 204-213, 2005 | 67 | 2005 |
| Customer tradeoffs between key determinants of SME banking loyalty R Lam, S Burton, HP Lo International journal of bank marketing 27 (6), 428-445, 2009 | 52 | 2009 |
Chris BaumannProfessor at Macquarie University, Sydney & Visiting Professor at SNU (Korea) and Osaka Uni (Japan)Verified email at mq.edu.au
