Dr. Munyaradzi W. Nyadzayo
Dr. Munyaradzi W. Nyadzayo
University of Wollongong in Dubai (UOWD)
Verified email at uowdubai.ac.ae - Homepage
TitleCited byYear
The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image
MW Nyadzayo, S Khajehzadeh
Journal of Retailing and Consumer Services 30, 262-270, 2016
1602016
Antecedents of consumer brand engagement and brand loyalty
C Leckie, MW Nyadzayo, LW Johnson
Journal of Marketing Management 32 (5-6), 558-578, 2016
1212016
Brand relationships and brand equity in franchising
MW Nyadzayo, MJ Matanda, MT Ewing
Industrial Marketing Management 40 (7), 1103-1115, 2011
892011
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
MW Nyadzayo, MJ Matanda, MT Ewing
Journal of Business Research 68 (9), 1886-1894, 2015
502015
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
MW Nyadzayo, MJ Matanda, MT Ewing
Industrial Marketing Management 52, 163-174, 2016
362016
Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness
C Leckie, MW Nyadzayo, LW Johnson
Journal of Services Marketing 32 (1), 70-82, 2018
212018
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
R Casidy, M Nyadzayo
Industrial Marketing Management, 2017
132017
CSR, relationship quality, loyalty and psychological connection in sports
MW Nyadzayo, C Leckie, H McDonald
Marketing Intelligence & Planning 34 (6), 883-898, 2016
132016
The mediating role of customer relationship management on customer retention at selected motor vehicle dealership in the Buffalo City Municipality
M Nyadzayo
MCom dissertation, University of Fort Hare, South Africa, 2010
112010
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective
MW Nyadzayo, MJ Matanda, R Rajaguru
Journal of Business Research 86, 435-445, 2018
102018
Reducing employee turnover intention: a customer relationship management perspective
OA Aliyu, MW Nyadzayo
Journal of Strategic Marketing 26 (3), 241-257, 2018
92018
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
R Casidy, MW Nyadzayo, M Mohan, B Brown
Industrial Marketing Management 72, 26-36, 2018
82018
Impact of service value on satisfaction and repurchase intentions in business-to-business cloud computing
RS Padilla, SK Milton, LW Johnson, MW Nyadzayo
Service Science 9 (1), 5-13, 2017
82017
Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness
J Fletcher-Brown, V Pereira, MW Nyadzayo
Journal of Business Research 86, 416-434, 2018
42018
How do alternative strategic orientations influence social media performance?
MJ Valos, FT Mavondo, MW Nyadzayo
Journal of Strategic Marketing 27 (1), 1-20, 2019
32019
Supplier-customer relationship management and customer retention: A perspective on motor dealerships in an emerging economy
M Roberts-Lombard, MW Nyadzayo
Mediterranean Journal of Social Sciences 5 (20), 792, 2014
22014
A theoretical analysis of the mediating role of customer relationship management performance on customer retention in South African motor dealerships
MW Nyadzayo, M Roberts-Lombard
Journal of Contemporary Management 7 (1), 167-190, 2010
22010
Brand citizenship behaviour in franchising
MW Nyadzayo, MJ Matanda
Australian and New Zealand Marketing Academy Conference (ANZMAC 2009 …, 2009
12009
Improving service quality
F Lasrado, M Nyadzayo
International Journal of Quality & Reliability Management, 2019
2019
B2B purchase engagement: Examining the key drivers and outcomes in professional services
MW Nyadzayo, R Casidy, P Thaichon
Industrial Marketing Management, 2019
2019
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