| Exploring the affective, motivational and cognitive effects of pedagogical agent enthusiasm in a multimedia learning environment TW Liew, NA Mat Zin, N Sahari Human-centric Computing and Information Sciences 7, 1-21, 2017 | 126 | 2017 |
| Designing embodied virtual agents as product specialists in a multi-product category E-commerce: The roles of source credibility and social presence SM Tan, TW Liew International Journal of Human–Computer Interaction 36 (12), 1136-1149, 2020 | 93 | 2020 |
| The effects of positive and negative mood on cognition and motivation in multimedia learning environment TW Liew, SM Tan Journal of Educational Technology & Society 19 (2), 104-115, 2016 | 90 | 2016 |
| The effects of peer-like and expert-like pedagogical agents on learners' agent perceptions, task-related attitudes, and learning achievement TW Liew, SM Tan, C Jayothisa Journal of Educational Technology & Society 16 (4), 275-286, 2013 | 82 | 2013 |
| Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website TW Liew, SM Tan, H Ismail Human-centric Computing and Information Sciences 7, 1-21, 2017 | 80 | 2017 |
| Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers YY Lee, CL Gan, TW Liew Journal of Marketing Analytics 11 (2), 244, 2023 | 74 | 2023 |
| Exploring the effects of specialist versus generalist embodied virtual agents in a multi-product category online store TW Liew, SM Tan Telematics and Informatics 35 (1), 122-135, 2018 | 58 | 2018 |
| Understanding consumer's adoption of financial robo‐advisors at the outbreak of the COVID‐19 crisis in Malaysia LY Gan, MTI Khan, TW Liew Financial Planning Review 4 (3), e1127, 2021 | 56 | 2021 |
| The effects of a pedagogical agent’s smiling expression on the learner’s emotions and motivation in a virtual learning environment TW Liew, N Azan Mat Zin, N Sahari, SM Tan International Review of Research in Open and Distributed Learning: IRRODL 17 …, 2016 | 54 | 2016 |
| Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning? TW Liew, SM Tan, TM Tan, SN Kew Information and Learning Sciences 121 (3/4), 117-135, 2020 | 53 | 2020 |
| Virtual agents with personality: Adaptation of learner-agent personality in a virtual learning environment TW Liew, SM Tan 2016 Eleventh International Conference on Digital Information Management …, 2016 | 41 | 2016 |
| Social cues and implications for designing expert and competent artificial agents: A systematic review TW Liew, SM Tan Telematics and Informatics 65, 101721, 2021 | 38 | 2021 |
| Consumer-based brand equity in the service shop TT Ming, TW Liew, WSS Lee, MBF Ong, T Su-Mae International Journal of Marketing Studies 4 (4), 60, 2012 | 35 | 2012 |
| Multi‐Chatbot or Single‐Chatbot? The Effects of M‐Commerce Chatbot Interface on Source Credibility, Social Presence, Trust, and Purchase Intention SM Tan, TW Liew Human Behavior and Emerging Technologies 2022 (1), 2501538, 2022 | 25 | 2022 |
| Anthropomorphizing malware, bots, and servers with human-like images and dialogues: the emotional design effects in a multimedia learning environment TW Liew, WM Pang, MC Leow, SM Tan Smart Learning Environments 9 (1), 5, 2022 | 22 | 2022 |
| The impacts of mobile wallet app characteristics on online impulse buying: a moderated mediation model YY Lee, CL Gan, TW Liew Human Behavior and Emerging Technologies 2022 (1), 2767735, 2022 | 22 | 2022 |
| Motivational virtual agent in e-learning: The roles of regulatory focus and message framing SM Tan, TW Liew, CL Gan Information and Learning Sciences 121 (1/2), 37-51, 2020 | 21 | 2020 |
| The effects of designing conversational commerce chatbots with expertise cues TW Liew, SM Tan, J Tee, GGG Goh 2021 14th International conference on human system interaction (HSI), 1-6, 2021 | 20 | 2021 |
| I am Alexa, your virtual tutor!: The effects of Amazon Alexa’s text-to-speech voice enthusiasm in a multimedia learning environment TW Liew, SM Tan, WM Pang, MTI Khan, SN Kew Education and information technologies 28 (2), 1455-1489, 2023 | 19 | 2023 |
| Rationality and impulse buying: Is your emotion a part of the equation? YY Lee, CL Gan, TW Liew Computers in Human Behavior Reports 12, 100337, 2023 | 14 | 2023 |
