Follow
Dr Violetta Wilk (PhD) FAMI CPM
Dr Violetta Wilk (PhD) FAMI CPM
Senior Lecturer in Digital Marketing, Edith Cowan University
Verified email at ecu.edu.au - Homepage
Title
Cited by
Cited by
Year
Tackling social media data analysis: comparing and contrasting QSR NVivo and Leximancer
V Wilk, GN Soutar, P Harrigan
Qualitative Market Research: An International Journal 22 (2), 94-113, 2019
1482019
Online brand advocacy (OBA): The development of a multiple item scale
V Wilk, GN Soutar, P Harrigan
Journal of Product and Brand Management, 2019
822019
A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews
S Meek, V Wilk, C Lambert
Journal of business research 125, 354-367, 2021
742021
Navigating online brand advocacy (OBA): an exploratory analysis
V Wilk, P Harrigan, GN Soutar
Journal of Marketing Theory and Practice 26 (1-2), 99-116, 2018
692018
Online Brand Advocacy and Brand Loyalty: A reciprocal relationship?
V Wilk, G Soutar, P Harrigan
Asia Pacific Journal of Marketing and Logistics, 2021
542021
The state of #digitalentrepreneurship: a big data Leximancer analysis of social media activity
V Wilk, H Cripps, A Capatina, A Micu, AE Micu
International Entrepreneurship and Management Journal 1 (1), 1-18, 2021
392021
Sport event and destination co-branding: Analysis of social media sentiment in an international, professional sport event crisis
A Morgan, V Wilk, R Sibson, G Willson
Tourism Management Perspectives 39 (Online), Online, 2021
332021
Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis
A Morgan, V Wilk
Public Relations Review 47 (4), 1-14, 2021
302021
An exploratory content and sentiment analysis of the guardian metaverse articles using leximancer and natural language processing
S Tunca, B Sezen, V Wilk
Journal of Big Data 10 (1), 82, 2023
222023
Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications
G Willson, V Wilk, R Sibson, A Morgan
Journal of Tourism Futures 7 (3), 350-355, 2021
212021
Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality
V Wilk, S Mat Roni, F Jie
Asia Pacific Journal of Marketing and Logistics 3 (Ahead of print), Ahead of …, 2022
142022
Exploring online destination brand advocacy
V Wilk, S Sadeque, GN Soutar
Tourism Recreation Research, 1-19, 2021
142021
Sport organizations and reconciliation in Australia
A Morgan, V Wilk
Sport in Society 25 (11), 2339-2364, 2022
82022
Showcasing Leximancer in tourism and hospitality research: a review of Leximancer-based research published in tourism and hospitality journals during 2014–2020
E Goh, V Wilk
Tourism Recreation Research, 1-14, 2022
82022
Online brand detraction in an online opinion platform
V Wilk, C Lambert, S Meek
International Journal of Hospitality Management 107, 103345, 2022
62022
Marketing suburban tourism destinations on social media: The case of the city of Joondalup, Western Australia
O Vorobjovas-Pinta, V Wilk
Case based research in tourism, travel, hospitality and events, 219-236, 2022
32022
Sustainable entrepreneurship in equine services
OD Lupoae, V Wilk, RI Radu
Journal of Business Research 140 (January 2024), 2024
22024
Defining Virtual Consumerism Through Content and Sentiment Analyses
S Tunca, V Wilk, B Sezen
Cyberpsychology, Behavior, and Social Networking 26 (3), 198-213, 2023
22023
How a humble Perth boathouse became Australia’s most unlikely tourist attraction
V Wilk
The Conversation, 2019
22019
Unravelling online brand discussions: Comparison and contrast of two online communities.
V Wilk, GN Soutar, P Harrigan
The proceedings of 3rd Business Doctoral and Emerging Scholars Conference, 37, 2018
22018
The system can't perform the operation now. Try again later.
Articles 1–20