Putting Consumers to Work: Co-creationand new marketing govern-mentality D Zwick, SK Bonsu, A Darmody Journal of consumer culture 8 (2), 163-196, 2008 | 1245 | 2008 |
Do not go cheaply into that good night: Death-ritual consumption in Asante, Ghana SK Bonsu, RW Belk journal of consumer research 30 (1), 41-55, 2003 | 355 | 2003 |
Co-creating second life: Market—consumer cooperation in contemporary economy SK Bonsu, A Darmody Journal of macromarketing 28 (4), 355-368, 2008 | 289 | 2008 |
Colonial images in global times: Consumer interpretations of Africa and Africans in advertising SK Bonsu Consumption, Markets and Culture 12 (1), 1-25, 2009 | 148 | 2009 |
Leadership style in the global economy: A focus on cross-cultural and transformational leadership S Bonsu, E Twum-Danso Journal of Marketing and Management 9 (2), 37-52, 2018 | 96 | 2018 |
Governmentality at the Base-of-the-Pyramid SK Bonsu, P Polsa Journal of Macromarketing 31 (3), 236-244, 2011 | 78 | 2011 |
The presentation of dead selves in everyday life: Obituaries and impression management SK Bonsu Symbolic Interaction 30 (2), 199-219, 2007 | 67 | 2007 |
Marketing a new African God: Pentecostalism and material salvation in Ghana SK Bonsu, RW Belk International Journal of Nonprofit and Voluntary Sector Marketing 15 (4 …, 2010 | 62 | 2010 |
Arrested emotions in reality television SK Bonsu, A Darmody, MA Parmentier Consumption, Markets and Culture 13 (1), 91-107, 2010 | 59 | 2010 |
Ghanaian attitudes towards money in consumer culture SK Bonsu International Journal of Consumer Studies 32 (2), 171-178, 2008 | 54 | 2008 |
The challenges of luxury branding JN Kapferer The Routledge companion to contemporary brand management, 473-491, 2016 | 45 | 2016 |
Peer network position and shopping behavior among adolescents E Gentina, SK Bonsu Journal of Retailing and Consumer Services 20 (1), 87-93, 2013 | 44 | 2013 |
Consuming the dead: Identity and community building practices in death rituals SK Bonsu, B DeBerry-Spence Journal of Contemporary Ethnography 37 (6), 694-719, 2008 | 41 | 2008 |
Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana O Afiuc, SK Bonsu, F Manu, CB Knight, S Panda, C Blankson Journal of Consumer Marketing 38 (1), 15-26, 2021 | 35 | 2021 |
Small business survival. S Bonsu, M Kuofie Journal of Marketing & Management 10 (1), 2019 | 22 | 2019 |
Exploring consumer ethics in Ghana, West Africa SK Bonsu, D Zwick International Journal of Consumer Studies 31 (6), 648-655, 2007 | 19 | 2007 |
The relationship between customer satisfaction and economic performance of the firm: A metatheoretical review SK Bonsu American Marketing Association. Conference Proceedings 9, 95, 1998 | 19 | 1998 |
The unpowered customer: Co-creation as tactics of the weak G Appiah, SK Bonsu, D Sarpong Journal of Business Research 133, 317-326, 2021 | 15 | 2021 |
Corporate Social Responsibility: Assessing the Alignment of Theory and Practice Utilizing Case Studies. S Bonsu Journal of Marketing & Management 10 (1), 2019 | 13 | 2019 |
Ambivalence in death ritual consumption A Darmody, SK Bonsu ACR European Advances, 2007 | 12 | 2007 |