| Online or in-store: unravelling consumer’s channel choice motives AC Haridasan, AG Fernando Journal of Research in Interactive Marketing 12 (2), 215-230, 2018 | 97 | 2018 |
| Comparison of perceived acquisition value sought by online second-hand and new goods shoppers AG Fernando, B Sivakumaran, L Suganthi European Journal of Marketing 52 (7/8), 1412-1438, 2018 | 95 | 2018 |
| If you blog, will they follow? Using online media to set the agenda for consumer concerns on “greenwashed” environmental claims AG Fernando, L Suganthi, B Sivakumaran Journal of Advertising 43 (2), 167-180, 2014 | 83 | 2014 |
| Nature of green advertisements in India: are they greenwashed? AG Fernando, B Sivakumaran, L Suganthi Asian Journal of Communication 24 (3), 222-241, 2014 | 54 | 2014 |
| Message involvement and attitude towards green advertisements AG Fernando, B Sivakumaran, L Suganthi Marketing Intelligence & Planning 34 (6), 863-882, 2016 | 36 | 2016 |
| Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach AC Haridasan, AG Fernando, S Balakrishnan Journal of Consumer Behaviour 20 (5), 1092-1112, 2021 | 28 | 2021 |
| A systematic review of consumer information search in online and offline environments AC Haridasan, AG Fernando, B Saju RAUSP Management Journal 56, 234-253, 2021 | 15 | 2021 |
| What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions AG Fernando, ECX Aw Journal of Retailing and Consumer Services 73, 103335, 2023 | 14 | 2023 |
| Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium T Zha, ECX Aw, O Dastane, AG Fernando Marketing Intelligence & Planning 41 (8), 1138-1161, 2023 | 8 | 2023 |
| Segmentation of Online and In-store Teen Shoppers based on Shopping Motives AC Haridasan, AG Fernando Journal of Contemporary Management Research 13 (1), 24-40, 2019 | 3 | 2019 |
| How Do Consumers Perceive Brand Campaigns on Twitter? M Jain, AG Fernando, K Rajeshwari Re-imagining Diffusion and Adoption of Information Technology and Systems: A …, 2020 | 1 | 2020 |
L SuganthiProfessor of Management Studies, College of Engineering, Guindy, Anna University, Chennai.Verified email at annauniv.edu
