Angela R. Dobele
Angela R. Dobele
Associate Professor, RMIT University
Verified email at - Homepage
Cited by
Cited by
Why pass on viral messages? Because they connect emotionally
A Dobele, A Lindgreen, M Beverland, J Vanhamme, R Van Wijk
Business Horizons 50 (4), 291-304, 2007
Controlled infection! Spreading the brand message through viral marketing
A Dobele, D Toleman, M Beverland
Business Horizons 48 (2), 143-149, 2005
An examination of corporate social responsibility implementation and stakeholder engagement: A case study in the Australian mining industry
AR Dobele, K Westberg, M Steel, K Flowers
Business strategy and the environment 23 (3), 145-159, 2014
Exploring the nature of value in the word-of-mouth referral equation for health care
A Dobele, A Lindgreen
Journal of Marketing Management 27 (3-4), 269-290, 2011
The cracked glass ceiling: Equal work but unequal status
AR Dobele, S Rundle-Thiele, F Kopanidis
Higher Education Research & Development 33 (3), 456-468, 2014
Word-of-mouth and viral marketing referrals: what do we know? and what should we know
A Lindgreen, A Dobele, J Vanhamme
European Journal of Marketing 47 (7), 1028-1033, 2013
Information sought by prospective students from social media electronic word-of-mouth during the university choice process
TD Le, AR Dobele, LJ Robinson
Journal of Higher Education Policy and Management 41 (1), 18-34, 2019
Feathers in the nest: Establishing a supportive environment for women researchers
N Hartley, A Dobele
The Australian Educational Researcher 36 (1), 43-58, 2009
Progression through academic ranks: A longitudinal examination of internal promotion drivers
AR Dobele, S Rundle‐Theile
Higher Education Quarterly 69 (4), 410-429, 2015
The viral marketing metaphor explored through Vegemite
F Beverland, Michael: Dobele, Angela: Francis
Marketing Intelligence & Planning 33 (5), 656 - 674, 2015
Understanding high school students use of choice factors and word-of-mouth information sources in university selection
TD Le, LJ Robinson, AR Dobele
Studies in Higher Education 45 (4), 808-818, 2020
WOM source characteristics and message quality: the receiver perspective
TD Le, AR Dobele, LJ Robinson
Marketing Intelligence & Planning 36 (4), 440-454, 2018
Information richness and trust in v-commerce: implications for services marketing
T Chesney, SH Chuah, AR Dobele, R Hoffmann
Journal of Services Marketing, 2017
Domains of influence: exploring negative sentiment in social media
T Cooper, C Stavros, AR Dobele
Journal of Product & Brand Management 28 (5), 684-699, 2019
Sailing the seven C's of blog marketing: understanding social media and business impact
A Dobele, M Steel, T Cooper
Marketing Intelligence & Planning, 2015
Enhancing word-of-mouth referrals
AR Dobele, T Ward
ANZMAC 2003 Conference Proceedings. Central Queensland University. Adelaide, 2003
The levers of engagement: an exploration of governance in an online brand community
T Cooper, C Stavros, A Dobele
Journal of Brand Management 26 (3), 240-254, 2019
Marketing metaphors and metamorphosis: an introduction
PJ Kitchen
Marketing metaphors and metamorphosis, 1-9, 2008
The impact of purchase goal on wine purchase decisions
AR Dobele, L Greenacre, J Fry
International Journal of Wine Business Research 30 (1), 19-41, 2018
At risk policy and early intervention programmes for underperforming students
AR Dobele, M Gangemi, F Kopanidis, S Thomas
Education+ Training 55 (1), 69-82, 2013
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