Heath McDonald
Heath McDonald
Dean and Professor of Marketing , RMIT University
Verified email at rmit.edu.au - Homepage
Cited by
Cited by
Consumer behaviour in sport and events
D Funk, K Alexandris, H McDonald
Routledge, 2008
A comparison of online and postal data collection methods in marketing research
H McDonald, S Adam
Marketing Intelligence & Planning 21 (2), 85-95, 2003
The factors influencing churn rates among season ticket holders: an empirical analysis.
H McDonald
Journal of Sport Management 24 (6), 676-701, 2010
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment
Y Inoue, DC Funk, H McDonald
Journal of Business Research 75, 46-56, 2017
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption
JP Doyle, K Filo, D Lock, DC Funk, H McDonald
Sport Management Review 19 (5), 506-519, 2016
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
D Lock, DC Funk, JP Doyle, H McDonald
Journal of Sport Management 28 (2), 119-135, 2014
Fantasy sport participation as a complement to traditional sport consumption
AJ Karg, H McDonald
Sport Management Review 14 (4), 327-346, 2011
A defection analysis of lapsed season ticket holders: a consumer and organizational study.
H McDonald, C Stavros
Sport Marketing Quarterly 16 (4), 218-229, 2007
Understanding the antecedents to public interest and engagement with heritage
H McDonald
European Journal of Marketing 45 (5), 780-804, 2011
Examining customer evaluations across different self-service technologies
N Robertson, H McDonald, C Leckie, L McQuilken
Journal of Services Marketing, 2016
Sport consumer behaviour: Marketing strategies
D Funk, K Alexandris, H McDonald
Routledge, 2016
The development and change of brand associations and their influence on team loyalty over time
T Kunkel, JP Doyle, DC Funk, J Du, H McDonald
Journal of Sport Management 30 (2), 117-134, 2016
Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior
H McDonald, AJ Karg
Sport Management Review 17 (3), 292-309, 2014
Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty
JP Doyle, K Filo, H McDonald, DC Funk
Sport Management Review 16 (3), 285-297, 2013
Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation
H McDonald, AJ Karg, A Vocino
Sport Management Review 16 (1), 41-53, 2013
Leveraging fans' global football allegiances to build domestic league support
H McDonald, AJ Karg, D Lock
Asia Pacific journal of marketing and logistics 22 (1), 67-89, 2010
The marketing and public relations practices of Australian performing arts presenters
H McDonald, P Harrison
International journal of nonprofit and voluntary sector marketing 7 (2), 105-117, 2002
‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing
JP Doyle, D Lock, DC Funk, K Filo, H McDonald
Sport Management Review 20 (2), 184-197, 2017
Who are “innovators” and do they matter?: A critical review of the evidence supporting the targeting of “innovative” consumers
H McDonald, F Alpert
Marketing Intelligence & Planning 25 (5), 421-435, 2007
The uniqueness of sport: Testing against marketing's empirical laws
BJ Baker, H McDonald, DC Funk
Sport Management Review 19 (4), 378-390, 2016
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