| Avoidance of advertising in social networking sites: The teenage perspective L Kelly, G Kerr, J Drennan Journal of interactive advertising 10 (2), 16-27, 2010 | 965 | 2010 |
| Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market S Pike, C Bianchi, G Kerr, C Patti International marketing review 27 (4), 434-449, 2010 | 552 | 2010 |
| The elaboration likelihood model: review, critique and research agenda P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals European Journal of marketing 48 (11/12), 2033-2050, 2014 | 357 | 2014 |
| IMC: New horizon/false dawn for a marketplace in turmoil? PJ Kitchen, DE Schultz The Evolution of Integrated Marketing Communications, 123-130, 2013 | 231* | 2013 |
| An inside-out approach to integrated marketing communication: An international analysis G Kerr, D Schultz, C Patti, I Kim International Journal of Advertising 27 (4), 511-548, 2008 | 202 | 2008 |
| Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages G Kerr, K Mortimer, S Dickinson, DS Waller European Journal of Marketing 46 (3/4), 387-405, 2012 | 191 | 2012 |
| Does traditional advertising theory apply to the digital world?: a replication analysis questions the relevance of the elaboration likelihood model G Kerr, DE Schultz, PJ Kitchen, FJ Mulhern, P Beede Journal of Advertising Research 55 (4), 390-400, 2015 | 95 | 2015 |
| Redefining advertising in research and practice G Kerr, J Richards International Journal of Advertising 40 (2), 175-198, 2021 | 87 | 2021 |
| Marketing communication and corporate identity: are they integrated? H Stuart, G Kerr Journal of Marketing Communications 5 (4), 169-179, 1999 | 80 | 1999 |
| IMC education and digital disruption G Kerr, L Kelly European Journal of Marketing 51 (3), 406-420, 2017 | 77 | 2017 |
| Strategic IMC: From abstract concept to marketing management tool G Kerr, C Patti Journal of Marketing Communications 21 (5), 317-339, 2015 | 65 | 2015 |
| Recognizing native ads as advertising: Attitudinal and behavioral consequences S An, G Kerr, HS Jin Journal of Consumer Affairs 53 (4), 1421-1442, 2019 | 55 | 2019 |
| In search of a theory of integrated marketing communication D Schultz, G Kerr, I Kim, C Patti Journal of Advertising Education 11 (2), 21-31, 2007 | 54 | 2007 |
| A framework of corporate social responsibility for advertising accountability: The case of Australian government advertising campaign G Kerr, K Johnston, A Beatson Journal of Marketing Communications 14 (2), 155-169, 2008 | 50 | 2008 |
| Maintenance person or architect? The role of academic advertising research in building better understanding G Kerr, D Schultz International Journal of Advertising 29 (4), 547-568, 2010 | 47 | 2010 |
| Reframing communications that encourage individuals to reduce food waste D Pearson, M Mirosa, L Andrews, G Kerr Communication Research and Practice 3 (2), 137-154, 2017 | 45 | 2017 |
| Hiring graduates: Perspectives from advertising and public relations employers G Kerr, W Proud ANZMAC 2005: Broadening the boundaries: Conference proceedings, 95-100, 2005 | 38 | 2005 |
| “Someone should do something”: Replication and an agenda for collective action G Kerr, DE Schultz, I Lings Journal of Advertising 45 (1), 4-12, 2016 | 37 | 2016 |
| Triggers of engagement and avoidance: Applying approach-avoid theory L Kelly, G Kerr, J Drennan Journal of marketing communications 26 (5), 488-508, 2020 | 35 | 2020 |
| Privacy concerns on social networking sites: a longitudinal study L Kelly, G Kerr, J Drennan Journal of Marketing Management 33 (17-18), 1465-1489, 2017 | 34 | 2017 |
