Srinivas Sridharan
Srinivas Sridharan
Department of Marketing; Monash Business School; Monash University
Verified email at monash.edu - Homepage
TitleCited byYear
Understanding consumption and entrepreneurship in subsistence marketplaces
M Viswanathan, S Sridharan, R Ritchie
Journal of Business Research 63 (6), 570-581, 2010
1892010
Product Development for the BoP: Insights on Concept and Prototype Development from University‐Based Student Projects in India
M Viswanathan, S Sridharan
Journal of Product Innovation Management, 2012
1592012
Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context
S Sridharan, M Viswanathan
Journal of Consumer Marketing 25 (7), 455-462, 2008
1582008
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
M Viswanathan, S Sridharan, R Ritchie, S Venugopal, K Jung
Journal of Public Policy & Marketing, 1-59, 2012
1292012
Designing marketplace literacy education in resource-constrained contexts: implications for public policy and marketing
M Viswanathan, S Sridharan, R Gau, R Ritchie
Journal of Public Policy & Marketing 28 (1), 85-94, 2009
992009
Understanding poverty and promoting poverty alleviation through transformative consumer research
CP Blocker, JA Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ...
Journal of business research 66 (8), 1195-1202, 2013
982013
Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation
M Viswanathan, R Echambadi, S Venugopal, S Sridharan
Journal of Macromarketing 34 (2), 213-226, 2014
832014
From subsistence marketplaces to sustainable marketplaces: a bottom-up perspective on the role of business in poverty alleviation
M Viswanathan, S Sridharan, S Sridharan
Ivey Business Journal 73 (2), 2009
752009
Exploratory navigation and salesperson performance: Investigating selected antecedents and boundary conditions in high-technology and financial services contexts
CR Plouffe, S Sridharan, DW Barclay
Industrial Marketing Management 39 (4), 538-550, 2010
582010
Redefining social marketing: beyond behavioural change
SG Saunders, DJ Barrington, S Sridharan
Journal of Social Marketing 5 (2), 160-168, 2015
552015
Marketing in subsistence marketplaces
M Viswanathan, S Sridharan, R Ritchie
Alleviating poverty through business strategy, 209-232, 2008
492008
Transformative subsistence entrepreneurship: a study in India
S Sridharan, E Maltz, M Viswanathan, S Gupta
Journal of Macromarketing 34 (4), 486-504, 2014
382014
Marketing in subsistence markets: innovation through decentralization and externalization
R Ritchie, S Sridharan
Emerald Group Publishing Limited, 2007
252007
Introduction to the special issue on subsistence marketplaces: From micro-level insights to macro-level impact
M Viswanathan, CJ Shultz, S Sridharan
Journal of Macromarketing 34 (2), 119-121, 2014
202014
Applying a transformative consumer research lens to understanding and alleviating poverty
CP Blocker, J Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ...
Journal of Research for Consumers, 2011
162011
Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries
DJ Barrington, S Sridharan, SG Saunders, RT Souter, J Bartram, ...
Social Science & Medicine 171, 84-93, 2016
112016
Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation
S Sridharan, DJ Barrington, SG Saunders
Marketing Theory 17 (3), 323-340, 2017
102017
Sanitation marketing: A systematic review and theoretical critique using the capability approach
DJ Barrington, S Sridharan, KF Shields, SG Saunders, RT Souter, ...
Social Science & Medicine 194, 128-134, 2017
82017
Addressing WaSH challenges in Pacific Island Countries: A participatory marketing systems mapping approach to empower informal settlement community action
SG Saunders, DJ Barrington, S Sridharan, S Meo, W Hadwen, KF Shields, ...
Habitat International 55, 159-166, 2016
72016
The role of private sector off-grid actors in addressing India's energy poverty: An analysis of selected exemplar firms delivering household energy
AP Heynen, PA Lant, S Sridharan, S Smart, C Greig
Energy and Buildings 191, 95-103, 2019
32019
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Articles 1–20