| The role of embeddedness for resource integration: Complementing SD logic research through a social capital perspective G Laud, IO Karpen, R Mulye, K Rahman Marketing Theory 15 (4), 509-543, 2015 | 90 | 2015 |
| “Wow! It's cool”: the meaning of coolness in marketing K Rahman Marketing Intelligence & Planning, 2013 | 47 | 2013 |
| Determinants of negative customer engagement behaviours DKX Do, K Rahman, LJ Robinson Journal of Services Marketing 34 (2), 117-135, 2019 | 36 | 2019 |
| Who is the attached endorser? An examination of the attachment-endorsement spectrum N Saldanha, R Mulye, K Rahman Journal of Retailing and Consumer Services 43, 242-250, 2018 | 32 | 2018 |
| Generic, genuine, or completely new? Branding strategies to leverage new products K Rahman, CS Areni Journal of Strategic Marketing 22 (1), 3-15, 2014 | 27 | 2014 |
| Learning from your business lectures: using stepwise regression to understand course evaluation data K Rahman Journal of American Academy of Business, Cambridge 19 (2), 272-279, 2006 | 27 | 2006 |
| Customer-to-customer interactions and word of mouth: Conceptual extensions and empirical investigations K Rahman, IO Karpen, M Reid, U Yuksel Journal of strategic Marketing 23 (4), 287-304, 2015 | 24 | 2015 |
| Can sentiment toward advertising explain materialism and vanity in the globalization era? Evidence from Dubai T Mady, H Cherrier, D Lee, K Rahman Journal of Global Marketing 24 (5), 453-472, 2011 | 23 | 2011 |
| The globalization of Arab world: impacts on consumers’ level of materialism and vanity H Cherrier, K Rahman, T Mady, D Lee World Journal of Management 1 (1), 82-94, 2009 | 19 | 2009 |
| A strategic view of celebrity endorsements through the attachment lens N Saldanha, R Mulye, K Rahman Journal of Strategic Marketing 28 (5), 434-454, 2020 | 18 | 2020 |
| Galloping through the global brandscape: Consumers in a branded reality K Rahman, H Cherrier ACR North American Advances, 2010 | 17 | 2010 |
| Correlates of cool identity: humor, need for uniqueness, materialism, status concern and brand consciousness K Rahman, H Cherrier ACR North American Advances, 2010 | 17 | 2010 |
| Marketing strategies for services: is brand architecture a viable way forward? K Rahman, CS Areni Journal of Strategic Marketing 22 (4), 328-346, 2014 | 16 | 2014 |
| Is the company the only meaningful brand for services? KAM Rahman, CS Areni, P McDonald Journal of Brand Management 17 (3), 197-206, 2009 | 15 | 2009 |
| The benefits of quantifying qualitative brand data: a mixed-method approach for converting free brand associations to a brand equity index K Rahman, CS Areni International Journal of Market Research 58 (3), 421-450, 2016 | 14 | 2016 |
| Consumer motivations to create alternative consumption platforms N Bajaj, M Steel, S Ogden, K Rahman Australasian Marketing Journal (AMJ) 28 (3), 50-57, 2020 | 13 | 2020 |
| How brand visual aesthetics foster a transnational imagined community M Buschgens, B Figueiredo, K Rahman European Journal of Marketing, 2019 | 11 | 2019 |
| Discovering brand meaning: Deriving the domains of a sub-brand K Rahman Market & Social Research 21 (1), 38, 2013 | 10 | 2013 |
| How brand owners construct imagined worlds with brand visual aesthetics M Buschgens, B Figueiredo, K Rahman Journal of Brand Management 27 (3), 266-283, 2020 | 9 | 2020 |
| Product line sub-branding versus company as the brand in services K Rahman, CS Areni The Marketing Review 10 (1), 57-67, 2010 | 9 | 2010 |
