| The role of embeddedness for resource integration: Complementing SD logic research through a social capital perspective G Laud, IO Karpen, R Mulye, K Rahman Marketing Theory 15 (4), 509-543, 2015 | 120 | 2015 |
| Determinants of negative customer engagement behaviours DKX Do, K Rahman, LJ Robinson Journal of Services Marketing 34 (2), 117-135, 2020 | 117 | 2020 |
| “Wow! It's cool”: the meaning of coolness in marketing K Rahman Marketing Intelligence & Planning 31 (6), 620-638, 2013 | 81 | 2013 |
| Who is the attached endorser? An examination of the attachment-endorsement spectrum N Saldanha, R Mulye, K Rahman Journal of Retailing and Consumer Services 43, 242-250, 2018 | 64 | 2018 |
| Cancel culture and the consumer: A strategic marketing perspective N Saldanha, R Mulye, K Rahman Journal of strategic marketing 31 (5), 1071-1086, 2023 | 58 | 2023 |
| A strategic view of celebrity endorsements through the attachment lens N Saldanha, R Mulye, K Rahman Journal of Strategic Marketing 28 (5), 434-454, 2020 | 46 | 2020 |
| Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations K Rahman, IO Karpen, M Reid, U Yuksel Journal of strategic Marketing 23 (4), 287-304, 2015 | 35 | 2015 |
| Learning from your business lectures: using stepwise regression to understand course evaluation data K Rahman Journal of American Academy of Business, Cambridge 19 (2), 272-279, 2006 | 33 | 2006 |
| Generic, genuine, or completely new? Branding strategies to leverage new products K Rahman, CS Areni Journal of Strategic Marketing 22 (1), 3-15, 2014 | 31 | 2014 |
| Can sentiment toward advertising explain materialism and vanity in the globalization era? Evidence from Dubai T Mady, H Cherrier, D Lee, K Rahman Journal of Global Marketing 24 (5), 453-472, 2011 | 30 | 2011 |
| The globalization of Arab world: impacts on consumers’ level of materialism and vanity H Cherrier, K Rahman, T Mady, D Lee World Journal of Management 1 (1), 82-94, 2009 | 23 | 2009 |
| Consumer motivations to create alternative consumption platforms N Bajaj, M Steel, S Ogden, K Rahman Australasian Marketing Journal 28 (3), 50-57, 2020 | 22 | 2020 |
| The benefits of quantifying qualitative brand data: a mixed-method approach for converting free brand associations to a brand equity index K Rahman, CS Areni International Journal of Market Research 58 (3), 421-450, 2016 | 22 | 2016 |
| Marketing strategies for services: is brand architecture a viable way forward? K Rahman, CS Areni Journal of Strategic Marketing 22 (4), 328-346, 2014 | 22 | 2014 |
| Galloping through the global brandscape: Consumers in a branded reality K Rahman, H Cherrier Advances in Consumer Research 37 (1), 14-20, 2010 | 22 | 2010 |
| Correlates of cool identity: humor, need for uniqueness, materialism, status concern and brand consciousness K Rahman, H Cherrier Advances in consumer research 37 (1), 886-888, 2010 | 22 | 2010 |
| How brand visual aesthetics foster a transnational imagined community M Buschgens, B Figueiredo, K Rahman European Journal of Marketing 53 (11), 2268-2292, 2019 | 20 | 2019 |
| Negative customer engagement in emerging markets: cognitive dimension DKX Do, K Rahman, LJ Robinson, J Bowden Journal of Strategic Marketing 31 (2), 370-402, 2023 | 17 | 2023 |
| How brand owners construct imagined worlds with brand visual aesthetics M Buschgens, B Figueiredo, K Rahman Journal of Brand Management 27, 266-283, 2020 | 17 | 2020 |
| Is the company the only meaningful brand for services? KAM Rahman, CS Areni, P McDonald Journal of Brand Management 17, 197-206, 2009 | 15 | 2009 |
Rajendra MulyeRMIT UniversityVerified email at rmit.edu.au
