| Variability in the analysis of a single neuroimaging dataset by many teams R Botvinik-Nezer, F Holzmeister, CF Camerer, A Dreber, J Huber, ... Nature 582 (7810), 84-88, 2020 | 454 | 2020 |
| Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ... Journal of Marketing Research 52 (4), 436-452, 2015 | 443 | 2015 |
| Ventromedial frontal lobe damage disrupts value maximization in humans N Camille, CA Griffiths, K Vo, LK Fellows, JW Kable Journal of Neuroscience 31 (20), 7527-7532, 2011 | 241 | 2011 |
| Dorsal striatum is necessary for stimulus-value but not action-value learning in humans K Vo, RB Rutledge, A Chatterjee, JW Kable Brain 137 (12), 3129-3135, 2014 | 29 | 2014 |
| Reward and punishment reversal-learning in major depressive disorder. D Mukherjee, ALS Filipowicz, K Vo, TD Satterthwaite, JW Kable Journal of abnormal psychology 129 (8), 810, 2020 | 14 | 2020 |
| Variability in Decision Strategies Across Description‐based and Experience‐based Decision Making S Yoon, K Vo, V Venkatraman Journal of Behavioral Decision Making 30 (4), 951-963, 2017 | 11 | 2017 |
| Relative effectiveness of print and digital advertising: a memory perspective V Venkatraman, A Dimoka, K Vo, PA Pavlou Journal of Marketing Research 58 (5), 827-844, 2021 | 7 | 2021 |
| & Winer, RS (2015). Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger Journal of Marketing Research 52 (4), 0 | 4 | |
| STUDY ON SLUDGE TREATMENT BY THE AEROBIC STABILIZATION PROCESS COMBINES WITH BULKING AGENT AND HEATED AIR SUPPLY KDN Vo Vietnam Journal of Science and Technology 58 (5A), 190-190, 2020 | 3 | 2020 |
| Effectiveness of Print and Digital Media: Insights From Neuroscience V Venkatraman, A Dimoka, P Pavlou, K Vo ACR North American Advances, 2016 | 3 | 2016 |
| Overall Probability of Winning Heuristic in Decisions Under Uncertainty and Ambiguity V Venkatraman, S Yoon, K Vo ACR North American Advances, 2015 | 2 | 2015 |
| Neural Dynamics of Conflict Control in Working Memory KD Vo, A Siqi-Liu, A Chaire, S Li, E Demeter, T Egner, MG Woldorff Journal of cognitive neuroscience 33 (10), 2079-2092, 2021 | 1 | 2021 |
| Variability in the analysis of a single neuroimaging dataset by many teams (Preprint) R Botvinik-Nezer, F Holzmeister, CF Camerer, A Dreber, J Huber, ... | 1 | 2020 |
| Reply: Differential functions of ventral and dorsal striatum K Vo, RB Rutledge, A Chatterjee, JW Kable Brain 138 (10), e382-e382, 2015 | 1 | 2015 |
| Differences in Reinforcement Learning Dynamics Predict Major Depressive Disorder D Mukherjee, A Filipowicz, K Vo, TD Satterthwaite, J Kable Biological Psychiatry 87 (9), S271, 2020 | | 2020 |
| You Hear It, You See It: Whether and Why Coming-of-Age Music in Video Ads Enhances Ad Effectiveness on the Wings of Autobiographical Emotional Memories CJS Lourenço, G Isabella, W Verbeke, K Vo, A Dimoka, RP Bagozzi | | 2020 |
| Evaluating the Role of Attention in Decision Making KD Vo Duke University, 2020 | | 2020 |
