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Khoi D. Vo
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Variability in the analysis of a single neuroimaging dataset by many teams
R Botvinik-Nezer, F Holzmeister, CF Camerer, A Dreber, J Huber, ...
Nature 582 (7810), 84-88, 2020
4542020
Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling
V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ...
Journal of Marketing Research 52 (4), 436-452, 2015
4432015
Ventromedial frontal lobe damage disrupts value maximization in humans
N Camille, CA Griffiths, K Vo, LK Fellows, JW Kable
Journal of Neuroscience 31 (20), 7527-7532, 2011
2412011
Dorsal striatum is necessary for stimulus-value but not action-value learning in humans
K Vo, RB Rutledge, A Chatterjee, JW Kable
Brain 137 (12), 3129-3135, 2014
292014
Reward and punishment reversal-learning in major depressive disorder.
D Mukherjee, ALS Filipowicz, K Vo, TD Satterthwaite, JW Kable
Journal of abnormal psychology 129 (8), 810, 2020
142020
Variability in Decision Strategies Across Description‐based and Experience‐based Decision Making
S Yoon, K Vo, V Venkatraman
Journal of Behavioral Decision Making 30 (4), 951-963, 2017
112017
Relative effectiveness of print and digital advertising: a memory perspective
V Venkatraman, A Dimoka, K Vo, PA Pavlou
Journal of Marketing Research 58 (5), 827-844, 2021
72021
& Winer, RS (2015). Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling
V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger
Journal of Marketing Research 52 (4), 0
4
STUDY ON SLUDGE TREATMENT BY THE AEROBIC STABILIZATION PROCESS COMBINES WITH BULKING AGENT AND HEATED AIR SUPPLY
KDN Vo
Vietnam Journal of Science and Technology 58 (5A), 190-190, 2020
32020
Effectiveness of Print and Digital Media: Insights From Neuroscience
V Venkatraman, A Dimoka, P Pavlou, K Vo
ACR North American Advances, 2016
32016
Overall Probability of Winning Heuristic in Decisions Under Uncertainty and Ambiguity
V Venkatraman, S Yoon, K Vo
ACR North American Advances, 2015
22015
Neural Dynamics of Conflict Control in Working Memory
KD Vo, A Siqi-Liu, A Chaire, S Li, E Demeter, T Egner, MG Woldorff
Journal of cognitive neuroscience 33 (10), 2079-2092, 2021
12021
Variability in the analysis of a single neuroimaging dataset by many teams (Preprint)
R Botvinik-Nezer, F Holzmeister, CF Camerer, A Dreber, J Huber, ...
12020
Reply: Differential functions of ventral and dorsal striatum
K Vo, RB Rutledge, A Chatterjee, JW Kable
Brain 138 (10), e382-e382, 2015
12015
Differences in Reinforcement Learning Dynamics Predict Major Depressive Disorder
D Mukherjee, A Filipowicz, K Vo, TD Satterthwaite, J Kable
Biological Psychiatry 87 (9), S271, 2020
2020
You Hear It, You See It: Whether and Why Coming-of-Age Music in Video Ads Enhances Ad Effectiveness on the Wings of Autobiographical Emotional Memories
CJS Lourenšo, G Isabella, W Verbeke, K Vo, A Dimoka, RP Bagozzi
2020
Evaluating the Role of Attention in Decision Making
KD Vo
Duke University, 2020
2020
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