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Mayoor Mohan
Mayoor Mohan
Other namesMax Mohan
Professor of Marketing, Virginia Commonwealth University
Verified email at vcu.edu - Homepage
Title
Cited by
Cited by
Year
Consumer responses to functional, aesthetic and symbolic product design in online reviews
M Candi, H Jae, S Makarem, M Mohan
Journal of Business Research 81 (December), 31-39, 2017
1052017
Service innovation and adoption in industrial markets: An SME perspective
R Casidy, M Nyadzayo, M Mohan
Industrial Marketing Management 89, 157-170, 2020
722020
Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes
JL Ferguson, M Mohan
Industrial Marketing Management 89, 594-604, 2020
672020
Corporate brand effects in brand alliances
KE Voss, M Mohan
Journal of Business Research 69 (10), 4177-4184, 2016
602016
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
R Casidy, MW Nyadzayo, M Mohan, B Brown
Industrial Marketing Management 72, 26-36, 2018
582018
Top management attention to trade shows and firm performance: A relationship marketing perspective
BP Brown, M Mohan, D Eric Boyd
Journal of Business Research 81 (December), 40-50, 2017
572017
Perceived globalness and localness in B2B brands: A co-branding perspective
M Mohan, BP Brown, C Sichtmann, K Schoefer
Industrial Marketing Management 72, 59-70, 2018
562018
Integrating reciprocity into a social exchange model of inter-firm B2B relationships
KE Voss, EC Tanner, M Mohan, YK Lee, HK Kim
Journal of Business & Industrial Marketing 34 (8), 1668-1680, 2019
532019
Managerial disposition and front-end innovation success
M Mohan, KE Voss, FR Jiménez
Journal of Business Research 70, 193-201, 2017
442017
Brand skill: linking brand functionality with consumer-based brand equity
M Mohan, FR Jiménez, BP Brown, C Cantrell
Journal of Product & Brand Management 26 (5), 477-491, 2017
422017
Corporate brands as brand allies
M Mohan, KE Voss, FR Jiménez, BS Gammoh
Journal of Product & Brand Management 27 (1), 41-56, 2018
392018
Good times, bad times: the stock market performance of firms that own high value brands
K Voss, M Mohan
European Journal of Marketing 50 (5/6), 670-694, 2016
382016
Service quality and acculturation: advancing immigrant healthcare utilization
KS Davis, M Mohan, SW Rayburn
Journal of Services Marketing 31 (4/5), 362-372, 2017
312017
Customer identification: The missing link between relationship quality and supplier performance
M Mohan, MW Nyadzayo, R Casidy
Industrial Marketing Management 97, 220-232, 2021
272021
Relationship factors and firms' willingness-to-pay: A comparison of east-west settings
MW Nyadzayo, M Mohan, R Casidy
Industrial Marketing Management 91, 397-410, 2020
172020
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
M Mohan, R Casidy, P Thaichon, M Nyadzayo
Industrial Marketing Management 105, 1-17, 2022
162022
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
MW Nyadzayo, R Casidy, M Mohan
Journal of Business & Industrial Marketing 38 (4), 958-973, 2023
72023
Another Day, Another Chance: Daily Workplace Experiences and Their Impact on Creativity
AS McKay, M Mohan, CS Reina
Journal of Product Innovation Management, 2021
62021
Innovation and New Product Planning
KB Kahn, M Mohan
Routledge, 2020
52020
Endorser gender and age effects in B2B advertising
M Mohan, JL Ferguson, BA Huhmann
Journal of Business Research 148, 60-75, 2022
42022
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