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Annette Tower
Annette Tower
Verified email at clemson.edu - Homepage
Title
Cited by
Cited by
Year
Predicting innovation success in the motion picture industry: The influence of multiple quality signals
N Bharadwaj, CH Noble, A Tower, LM Smith, Y Dong
Journal of Product Innovation Management 34 (5), 659-680, 2017
222017
The role of cultural distance across quantiles of international joint venture longevity
AP Tower, K Hewett, AP Fenik
Journal of International Marketing 27 (4), 3-21, 2019
132019
Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances
AP Tower, K Hewett, A Saboo
Journal of Business Research 123, 302-312, 2021
122021
Exploring and extending a collective open business model
AP Tower, CH Noble
AMS Review 7 (3), 170-182, 2017
52017
Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
AP Tower
2019
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Articles 1–5