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Saroja Subrahmanyan
Saroja Subrahmanyan
Verified email at stmarys-ca.edu
Title
Cited by
Cited by
Year
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ...
Journal of Business Research 66 (8), 1227-1234, 2013
5712013
Integrated approach to understanding consumer behavior at bottom of pyramid
S Subrahmanyan, JT Gomez‐Arias
Journal of Consumer Marketing, 2008
3672008
Toward a sustainable marketplace: Expanding options and benefits for consumers
MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ...
1822011
Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective
S Subrahmanyan
Journal of Product & Brand Management 13 (2), 116-124, 2004
1602004
Sustainable consumption: Introspecting across multiple lived cultures
C Banbury, R Stinerock, S Subrahmanyan
Journal of Business Research 65 (4), 497-503, 2012
1342012
Perceptions and attitudes of Singaporeans towards genetically modified food
S Subrahmanyan, PS Cheng
Journal of Consumer Affairs 34 (2), 269-290, 2000
1042000
Developing optimal pricing and inventory policies for retailers who face uncertain demand
S Subrahmanyan, R Shoemaker
Journal of Retailing 72 (1), 7-30, 1996
1011996
Using quantitative models for setting retail prices
S Subrahmanyan
Journal of Product & Brand Management 9 (5), 304-320, 2000
352000
Achieving sustainable consumption through spiritual practices
S Subrahmanyan, S Gould
PURUSHARTHA-A journal of Management, Ethics and Spirituality 5 (2), 79-91, 2012
252012
Understanding different types of subsistence economies: The case of the Batwa of Buhoma, Uganda
C Banbury, L Herkenhoff, S Subrahmanyan
Journal of Macromarketing 35 (2), 243-256, 2015
112015
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces: Researching and designing customized sustainability literacy education in Tanzania
M Viswanathan, S Baskentli, S Gallage, DM Martin, M Ramirez-Grigortsuk, ...
Journal of Public Policy & Marketing 40 (2), 245-261, 2021
102021
Ethical consumption: Uncovering personal meanings and negotiation strategies
S Subrahmanyan, R Stinerock, C Banbury
Geoforum 67, 214-222, 2015
82015
Addressing homelessness with the “human ecology economics” framework: the role of the business community in California
RE Allen, C Burns, S Subrahmanyan
International Journal of Social Economics 49 (9), 1368-1386, 2022
12022
Poverty in a marketing class?
S Subrahmanyan, JT Gomez-Arias
Responsible Management Education and the Challenge of Poverty, 91-105, 2017
12017
Global business in new normal era: Changing paradigm in bottom of pyramid
S Subrahmanyan
2021
Core Fulbright Scholar Award
S Subrahmanyan
2017
CORE Foods: To Withdraw or Not to Withdraw CORE Meals?
S Subrahmanyan, T Gomez-Arias
2017
Fulbright Core Scholar
S Subrahmanyan
2016
Outstanding Scholar Award
S Subrahmanyan
2015
Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda
L Herkenhoff, S Subrahmanyan
Journal of Macromarketing, 1, 2014
2014
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Articles 1–20