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Lalitha Shamugam
Lalitha Shamugam
School of Communication, Xiamen University Malaysia
Verified email at xmu.edu.my
Title
Cited by
Cited by
Year
What digital marketers should learn from the struggles of an ageing society on social media
IA Zolkepli, P Isawasan, H Mustafa, L Shamugam
Digital Marketing & ECommerce Conference, 209-224, 2021
22021
The effects of negative social media connotations on subjective wellbeing of an ageing population: A stressor-strain-outcome perspective
IA Zolkepli, R Tariq, P Isawasan, L Shamugam, H Mustafa
Plos one 19 (1), e0296973, 2024
2024
The mediating role of social media fatigue on social media usage behaviour of the ageing society during the COVID-19 pandemic
IA Zolkepli, R Tariq, P Isawasan, L Shamugam, H Mustafa
SEARCH Journal of Media and Communication Research, 91-107, 2023
2023
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