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Martine Stead
Martine Stead
Deputy Director, Institute for Social Marketing, University of Stirling
Verified email at stir.ac.uk
Title
Cited by
Cited by
Year
Review of research on the effects of food promotion to children
G Hastings, M Stead, L McDermott, A Forsyth, AM MacKintosh, M Rayner, ...
London: Food Standards Agency, 2003
8152003
Fear appeals in social marketing: Strategic and ethical reasons for concern
G Hastings, M Stead, J Webb
Psychology & marketing 21 (11), 961-986, 2004
7912004
A systematic review of social marketing effectiveness
M Stead, R Gordon, K Angus, L McDermott
Health education, 2007
5942007
The effectiveness of social marketing interventions for health improvement: what's the evidence?
R Gordon, L McDermott, M Stead, K Angus
Public health 120 (12), 1133-1139, 2006
5892006
Social marketing
G Hastings, M Stead
The marketing book, 694, 2006
5692006
Why healthy eating is bad for young people’s health: Identity, belonging and food
M Stead, L McDermott, AM MacKintosh, A Adamson
Social science & medicine 72 (7), 1131-1139, 2011
3342011
Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding
M Stead, S Tagg, AM MacKintosh, D Eadie
Health education research 20 (1), 36-50, 2005
3302005
“It's as if you’re locked in”: qualitative explanations for area effects on smoking in disadvantaged communities
M Stead, S MacAskill, AM MacKintosh, J Reece, D Eadie
Health & place 7 (4), 333-343, 2001
3272001
The extent, nature and effects of food promotion to children: a review of the evidence
G Hastings, L McDermott, K Angus, M Stead, S Thomson
Geneva: World Health Organization 20, 2006
2962006
The impact of a school-based nutrition education intervention on dietary intake and cognitive and attitudinal variables relating to fruits and vegetables
AS Anderson, LEG Porteous, E Foster, C Higgins, M Stead, ...
Public health nutrition 8 (6), 650-656, 2005
2652005
The impact of a community-based food skills intervention on cooking confidence, food preparation methods and dietary choices–an exploratory trial
WL Wrieden, AS Anderson, PJ Longbottom, K Valentine, M Stead, ...
Public health nutrition 10 (2), 203-211, 2007
2582007
What is and what is not social marketing: the challenge of reviewing the evidence
L McDermott, M Stead, G Hastings
Journal of marketing Management 21 (5-6), 545-553, 2005
1922005
International food advertising, pester power and its effects
L McDermott, T O’Sullivan, M Stead, G Hastings
International Journal of Advertising 25 (4), 513-539, 2006
1822006
The meaning, effectiveness and future of social marketing
M Stead, G Hastings, L McDermott
Obesity reviews 8 (Supplememt 1), 189-193, 2007
1722007
Alcohol advertising: the last chance saloon
G Hastings, O Brooks, M Stead, K Angus, T Anker, T Farrell
BMJ Publishing Group, 2010
159*2010
A synopsis of social marketing
L MacFadyen, M Stead, G Hastings
Institute for Social Marketing, 1-10, 1999
1531999
Confident, fearful and hopeless cooks: Findings from the development of a food‐skills initiative
M Stead, M Caraher, W Wrieden, P Longbottom, K Valentine, A Anderson
British Food Journal, 2004
1442004
Plain tobacco packaging: a systematic review
C Moodie, M Stead, L Bauld, A McNeill, K Angus, K Hinds, I Kwan, ...
Public Health Research Consortium, 2012
1402012
Factors influencing European GPs' engagement in smoking cessation: a multi-country literature review
M Stead, K Angus, I Holme, D Cohen, G Tait, ...
British Journal of General Practice 59 (566), 682-690, 2009
1312009
Value co-creation in social marketing: functional or fanciful?
C Domegan, K Collins, M Stead, P McHugh, T Hughes
Journal of Social Marketing, 2013
1272013
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