Review of research on the effects of food promotion to children G Hastings, M Stead, L McDermott, A Forsyth, AM MacKintosh, M Rayner, ... London: Food Standards Agency, 2003 | 815 | 2003 |
Fear appeals in social marketing: Strategic and ethical reasons for concern G Hastings, M Stead, J Webb Psychology & marketing 21 (11), 961-986, 2004 | 791 | 2004 |
A systematic review of social marketing effectiveness M Stead, R Gordon, K Angus, L McDermott Health education, 2007 | 594 | 2007 |
The effectiveness of social marketing interventions for health improvement: what's the evidence? R Gordon, L McDermott, M Stead, K Angus Public health 120 (12), 1133-1139, 2006 | 589 | 2006 |
Social marketing G Hastings, M Stead The marketing book, 694, 2006 | 569 | 2006 |
Why healthy eating is bad for young people’s health: Identity, belonging and food M Stead, L McDermott, AM MacKintosh, A Adamson Social science & medicine 72 (7), 1131-1139, 2011 | 334 | 2011 |
Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding M Stead, S Tagg, AM MacKintosh, D Eadie Health education research 20 (1), 36-50, 2005 | 330 | 2005 |
“It's as if you’re locked in”: qualitative explanations for area effects on smoking in disadvantaged communities M Stead, S MacAskill, AM MacKintosh, J Reece, D Eadie Health & place 7 (4), 333-343, 2001 | 327 | 2001 |
The extent, nature and effects of food promotion to children: a review of the evidence G Hastings, L McDermott, K Angus, M Stead, S Thomson Geneva: World Health Organization 20, 2006 | 296 | 2006 |
The impact of a school-based nutrition education intervention on dietary intake and cognitive and attitudinal variables relating to fruits and vegetables AS Anderson, LEG Porteous, E Foster, C Higgins, M Stead, ... Public health nutrition 8 (6), 650-656, 2005 | 265 | 2005 |
The impact of a community-based food skills intervention on cooking confidence, food preparation methods and dietary choices–an exploratory trial WL Wrieden, AS Anderson, PJ Longbottom, K Valentine, M Stead, ... Public health nutrition 10 (2), 203-211, 2007 | 258 | 2007 |
What is and what is not social marketing: the challenge of reviewing the evidence L McDermott, M Stead, G Hastings Journal of marketing Management 21 (5-6), 545-553, 2005 | 192 | 2005 |
International food advertising, pester power and its effects L McDermott, T O’Sullivan, M Stead, G Hastings International Journal of Advertising 25 (4), 513-539, 2006 | 182 | 2006 |
The meaning, effectiveness and future of social marketing M Stead, G Hastings, L McDermott Obesity reviews 8 (Supplememt 1), 189-193, 2007 | 172 | 2007 |
Alcohol advertising: the last chance saloon G Hastings, O Brooks, M Stead, K Angus, T Anker, T Farrell BMJ Publishing Group, 2010 | 159* | 2010 |
A synopsis of social marketing L MacFadyen, M Stead, G Hastings Institute for Social Marketing, 1-10, 1999 | 153 | 1999 |
Confident, fearful and hopeless cooks: Findings from the development of a food‐skills initiative M Stead, M Caraher, W Wrieden, P Longbottom, K Valentine, A Anderson British Food Journal, 2004 | 144 | 2004 |
Plain tobacco packaging: a systematic review C Moodie, M Stead, L Bauld, A McNeill, K Angus, K Hinds, I Kwan, ... Public Health Research Consortium, 2012 | 140 | 2012 |
Factors influencing European GPs' engagement in smoking cessation: a multi-country literature review M Stead, K Angus, I Holme, D Cohen, G Tait, ... British Journal of General Practice 59 (566), 682-690, 2009 | 131 | 2009 |
Value co-creation in social marketing: functional or fanciful? C Domegan, K Collins, M Stead, P McHugh, T Hughes Journal of Social Marketing, 2013 | 127 | 2013 |