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Alicia Kulczynski
Alicia Kulczynski
Associate Professor of Marketing, University of Newcastle
Verified email at newcastle.edu.au
Title
Cited by
Cited by
Year
Antecedents and consequences of participation in brand communities: A literature review
M Hook, S Baxter, A Kulczynski
Journal of Brand Management 25, 277-292, 2018
1002018
The impact of age on consumer attachment to celebrities and endorsed brand attachment
J Ilicic, SM Baxter, A Kulczynski
Journal of Brand Management 23, 273-288, 2016
852016
Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
SM Baxter, A Kulczynski, J Ilicic
International Journal of Advertising 35 (6), 970-982, 2016
742016
When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis
A Kulczynski, J Ilicic, SM Baxter
Psychology & Marketing 33 (1), 5-19, 2016
582016
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
SM Baxter, J Ilicic, A Kulczynski
Journal of Brand Management 25, 384-394, 2018
532018
Applying service logic to education: The co-creation experience and value outcomes
AM Dean, M Griffin, A Kulczynski
Procedia-Social and Behavioral Sciences 224, 325-331, 2016
522016
How a smile can make a difference: Enhancing the persuasive appeal of celebrity endorsers: Boosting consumer perceptions of celebrity genuineness through the use of a “Duchenne …
J Ilicic, A Kulczynski, SM Baxter
Journal of Advertising Research 58 (1), 51-64, 2018
512018
Measuring motivations for popular music concert attendance
A Kulczynski, S Baxter, T Young
Event Management 20 (2), 239-254, 2016
422016
Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions
J Wyllie, S Baxter, A Kulczynski
Journal of Advertising 44 (2), 140-150, 2015
412015
What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
S Baxter, J Ilicic, A Kulczynski
Marketing Letters 26, 525-534, 2015
352015
Communicating product size using sound and shape symbolism
SM Baxter, J Ilicic, A Kulczynski, T Lowrey
Journal of Product & Brand Management 24 (5), 472-480, 2015
302015
Names versus faces: examining spokesperson-based congruency effects in advertising
J Ilicic, SM Baxter, A Kulczynski
European Journal of Marketing 49 (1/2), 62-81, 2015
282015
How devoted are you? An examination of online music fan behaviour
A Perkins
Annals of Leisure Research 15 (4), 354-365, 2012
222012
Promoting authenticity through celebrity brands
A Kennedy, SM Baxter, A Kulczynski
European journal of marketing 55 (7), 2072-2099, 2021
212021
Revisiting the automaticity of phonetic symbolism effects
SM Baxter, A Kulczynski, J Ilicic
International Journal of Research in Marketing 31 (4), 448-451, 2014
202014
Children's participation in brand‐based social networks: examining the role of evaluative social identity, self‐esteem and anticipated emotions on commitment and desire to …
M Hook, S Baxter, A Kulczynski
International Journal of Consumer Studies 40 (5), 552-561, 2016
192016
‘I'm like you, you're like me, we make a great brand community!’Similarity and children's brand community participation.
M Hook, S Baxter, A Kulczynski
Journal of Retailing and Consumer Services 52, 101895, 2020
162020
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
J Ilicic, SM Baxter, A Kulczynski
European Journal of Marketing 52 (1/2), 348-366, 2018
162018
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
J Ilicic, SM Baxter, A Kulczynski
Journal of Brand Management 26, 49-59, 2019
142019
Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour
C Armstrong, A Kulczynski, S Brennan
Journal of Marketing Management 37 (11-12), 1027-1057, 2021
132021
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