| Auction fever: the effect of opponents and quasi-endowment on product valuations JE Heyman, Y Orhun, D Ariely Journal of interactive Marketing 18 (4), 7-21, 2004 | 299 | 2004 |
| Optimal product line design when consumers exhibit choice set-dependent preferences AY Orhun Marketing Science 28 (5), 868-886, 2009 | 127 | 2009 |
| Heterogeneous Actions, Beliefs, Constraints and Risk ToleranceDuring the COVID-19 Pandemic Y Fan, Y Orhun, D Turjeman https://yesimorhun.com/wp-content/uploads/sites/18/2020/05 …, 2020 | 113 | 2020 |
| Spatial differentiation in the supermarket industry: The role of common information AY Orhun Quantitative Marketing and Economics 11, 3-37, 2013 | 110* | 2013 |
| Frugality is hard to afford AY Orhun, M Palazzolo Journal of Marketing Research 56 (1), 1-17, 2019 | 74 | 2019 |
| Intrinsic information preferences and skewness Y Masatlioglu, Y Orhun, C Raymond American Economic Review 113 (10), 2615-2644, 2023 | 60 | 2023 |
| Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008 | 55* | 2008 |
| Impact of competition on product decisions: Movie choices of exhibitors AY Orhun, S Venkataraman, PK Chintagunta Marketing Science 35 (1), 73-92, 2016 | 48 | 2016 |
| Perceived motives and reciprocity AY Orhun Games and Economic Behavior 109, 436-451, 2018 | 38 | 2018 |
| How price dispersion changes when upgrades are introduced: Theory and empirical evidence from the airline industry Y Cui, AY Orhun, I Duenyas Management Science 65 (8), 3835-3852, 2019 | 37 | 2019 |
| Conditional projection: How own evaluations influence beliefs about others whose choices are known AY Orhun, O Urminsky Journal of Marketing Research 50 (1), 111-124, 2013 | 35 | 2013 |
| Gender (still) matters in business school A Krishna, AY Orhun Journal of Marketing Research 59 (1), 191-210, 2022 | 23 | 2022 |
| Reaching for gold: Frequent-flyer status incentives and moral hazard AY Orhun, T Guo, A Hagemann Marketing Science 41 (3), 548-574, 2022 | 19 | 2022 |
| Under the same roof: Value of shared living in Airbnb Y Cui, AY Orhun, M Hu Working paperUniversity of Toronto, 2018 | 18 | 2018 |
| Preferences for non-instrumental information and skewness Y Masatlioglu, AY Orhun, C Raymond Technical report, Mimeo, 2016 | 11 | 2016 |
| Motivated optimism and workplace risk AY Orhun, A Cohn, C Raymond Available at SSRN 3966686, 2021 | 10 | 2021 |
| Shared lodging and customer preference: Theory and empirical evidence from Airbnb Y Cui, AY Orhun, M Hu Available at SSRN 3136138, 2020 | 10 | 2020 |
| A reflection on analytical work in marketing: Three points of consensus R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ... Marketing Letters 23, 381-389, 2012 | 7 | 2012 |
| Heterogeneous actions, beliefs, constraints and risk tolerance during the COVID-19 pandemic. SSRN Y Fan, AY Orhun, D Turjeman | 5 | 2020 |
| Systematic differences in beliefs about others in strategic interactions AY Orhun Ross School of Business Paper, 2012 | 2 | 2012 |
Dan ArielyProfessor of psychology and behavioral economics, Duke UniversityVerified email at danariely.com
