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Sabrina Habib, MFA, Ph.D.
Sabrina Habib, MFA, Ph.D.
Associate Professor, University of South Carolina
Verified email at mailbox.sc.edu - Homepage
Title
Cited by
Cited by
Year
The small business start-up kit: A step-by-step legal guide
P Pakroo
Nolo, 2018
342018
Representation of fracking in mainstream American newspapers
S Habib, MS Hinojosa
Environmental Practice 18 (2), 83-93, 2016
272016
Teaching Approaches in Advertising: Creativity and Technology
S Habib
Journal of Advertising Education 19 (1), 17-37, 2015
232015
Managing change and finding identity: A grounded analysis of advertising agency leadership
P Patwardhan, S Habib, H Patwardhan
Journal of Current Issues & Research in Advertising 40 (3), 315-333, 2019
162019
Grounded Theory: Why, What, and How
S Habib, L Duke
13*2014
Doing grounded theory with video-based research.
S Habib, R Hinojosa
Journal of Ethnographic & Qualitative Research 10 (1), 2015
122015
Characterizing anecdotal claims of groundwater contamination in shale energy basins
ZL Hildenbrand, DD Carlton Jr, AP Wicker, S Habib, PS Granados, ...
Science of the total environment 713, 136618, 2020
102020
Stem cells and plastic surgery
NA Agrawal, D Zavlin, MR Louis, EM Reece
Seminars in Plastic Surgery 33 (03), 162-166, 2019
92019
How does generative artificial intelligence impact student creativity?
S Habib, T Vogel, X Anli, E Thorne
Journal of Creativity 34 (1), 100072, 2024
82024
Training to lead in an era of change: Insights from ad agency leaders
S Habib, P Patwardhan
Journal of advertising education 24 (1), 36-51, 2020
62020
Video-based research and grounded theory: Practical tips and insights
S Habib, R Hinojosa
Handbuch Grounded Theory. Von der Methodologie zur Forschungspraxis, 441-462, 2015
62015
Ad agency leadership in the US, UK, and Australia: a mixed-method analysis of effective attributes and styles
P Patwardhan, G Kerr, H Patwardhan, L Kelly, S Habib, K Mortimer, ...
Journal of advertising 51 (2), 223-239, 2022
52022
The effects of nostalgia cues in sexual health advertising
CR Morton, S Williams, J Morris
Health Marketing Quarterly 37 (3), 207-221, 2020
32020
Attitudes, perceptions, and geospatial analysis of water quality and individual health status in a high-fracking region
P Stigler Granados, ZL Hildenbrand, C Mata, S Habib, M Martin, ...
Water 11 (8), 1633, 2019
32019
ACCESSING THE DIGITAL MUSE: A GROUNDED THEORY OF ADVERTISING CREATIVITY
S Habib
American Academy of Advertising. Conference. Proceedings (Online), 126, 2014
32014
Unconventional oil and natural gas production, health, and social perspectives on fracking
R Hinojosa, MS Hinojosa, J Fernandez-Reiss, J Rosenberg, S Habib
Environmental Justice 13 (4), 127-143, 2020
22020
Societal Implications of Unconventional Oil and Gas Development
S Habib, M Hinojosa, R Hinojosa
Advances in Chemical Pollution, Environmental Management and Protection 1, 2017
12017
What women want: the effect of health agency advertising on patient-doctor communication
C Morton, S Habib, J Morris
International Journal of Pharmaceutical and Healthcare Marketing 15 (3), 451-465, 2021
2021
Book Review: Leadership in the Creative Industries: Principles and Practice by Karen L. Mallia
S Habib
Journalism & Mass Communication Educator 75 (3), 348-349, 2020
2020
DISCLOSING AUTHORSHIP IN NATIVE ADVERTISING: HOW DOES AI VERSUS HUMAN AUTHORSHIP AFFECT ADVERTISING EVALUATION?
L Wu, TJ Wen, S Habib
American Academy of Advertising. Conference. Proceedings (Online), 58-58, 2020
2020
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