Jelena Spanjol
Jelena Spanjol
Professor, Ludwig-Maximilians-Universität, Institute for Innovation Management
Verified email at - Homepage
Cited by
Cited by
Sociocognitive Dynamics in a Product Market.
JA Rosa, JF Porac, J Runser-Spanjol, MS Saxon
Journal of Marketing 63 (4), 1999
Innovation's effect on firm value and risk: Insights from consumer packaged goods
AB Sorescu, J Spanjol
Journal of Marketing 72 (2), 114-132, 2008
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation*
J Spanjol, WJ Qualls, JA Rosa
Journal of Product Innovation Management 28 (2), 236-250, 2011
The interplay of customer and product innovation dynamics: An exploratory study
JD Bohlmann, J Spanjol, WJ Qualls, JA Rosa
Journal of Product Innovation Management 30 (2), 228-244, 2013
When planning is not enough: The self-regulatory effect of implementation intentions on changing snacking habits.
L Tam, RP Bagozzi, J Spanjol
Health Psychology 29 (3), 284, 2010
Employer–employee congruence in environmental values: An exploration of effects on job satisfaction and creativity
J Spanjol, L Tam, V Tam
Journal of Business Ethics 130 (1), 117-130, 2015
Micro-level product-market dynamics: Shared knowledge and its relationship to market development
JA Rosa, J Spanjol
Journal of the Academy of Marketing Science 33 (2), 197-216, 2005
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
A Griffin, BW Josephson, G Lilien, F Wiersema, B Bayus, R Chandy, ...
Marketing Letters 24 (4), 323-337, 2013
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions*
J Spanjol, L Tam, WJ Qualls, JD Bohlmann
Journal of Product Innovation Management 28 (5), 623-640, 2011
Co-Production of Prolonged, Complex, and Negative Services An Examination of Medication Adherence in Chronically Ill Individuals
J Spanjol, AS Cui, C Nakata, LK Sharp, SY Crawford, Y Xiao, ...
Journal of Service Research 18 (3), 284-302, 2015
Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
J Spanjol, S Mühlmeier, T Tomczak
Journal of Product Innovation Management 29 (6), 967-985, 2012
America's family vehicle: Path creation in the US minivan market
J Porac, JA Rosa, J Spanjol, M Saxon
Path dependence and creation, 213-242, 2001
Scrooge posing as Mother Teresa: How hypocritical social responsibility strategies hurt employees and firms
S Scheidler, LM Edinger-Schons, J Spanjol, J Wieseke
Journal of business ethics, 1-20, 2018
Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services
L Anderson, J Spanjol, JG Jefferies, AL Ostrom, C Nations Baker, ...
Journal of Public Policy & Marketing 35 (2), 262-279, 2016
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
F Beuk, AJ Malter, J Spanjol, J Cocco
Journal of Product Innovation Management 31 (4), 647-663, 2014
To Change or Not To Change: How Regulatory Focus Affects Change in Dyadic Decision‐Making
J Spanjol, L Tam
Creativity and Innovation Management 19 (4), 346-363, 2010
When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
L Tam, J Spanjol
Marketing Letters 23 (1), 93-107, 2012
Transforming community well-being through patients' lived experiences
AS Gallan, JR McColl-Kennedy, T Barakshina, B Figueiredo, JG Jefferies, ...
Journal of Business Research, 2018
Chronic illness medication compliance: a liminal and contextual consumer journey
C Nakata, E Izberk-Bilgin, L Sharp, J Spanjol, AS Cui, SY Crawford, ...
Journal of the Academy of Marketing Science, 1-24, 2018
Reconceptualizing organizational resources and their relationship with innovation
J Runser-Spanjol
American Marketing Association. Conference Proceedings 12, 120, 2001
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