Robert Kreuzbauer
Robert Kreuzbauer
Associate Professor of Marketing, Surrey Business School, University of Surrey
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Cited by
Cited by
Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization*
R Kreuzbauer, AJ Malter
Journal of Product Innovation Management 22 (2), 165-176, 2005
Beyond the ‘east–west’dichotomy: Global variation in cultural models of selfhood.
VL Vignoles, E Owe, M Becker, PB Smith, MJ Easterbrook, R Brown, ...
Journal of Experimental Psychology: General 145 (8), 966, 2016
Contextualism as an important facet of individualism-collectivism: Personhood beliefs across 37 national groups
E Owe, VL Vignoles, M Becker, R Brown, PB Smith, SWS Lee, ...
Journal of Cross-Cultural Psychology 44 (1), 24-45, 2013
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
The authenticity of cultural products: A psychological perspective
R Kreuzbauer, J Keller
Current Directions in Psychological Science 26 (5), 417-421, 2017
The mind in the object—Psychological valuation of materialized human expression.
R Kreuzbauer, D King, S Basu
Journal of Experimental Psychology: General 144 (4), 764, 2015
Strategies of Counterdominace–When Luxury Doesn’t give you Power
R Kreuzbauer
Proceedings of the Second International Conference of the Society of …, 2015
Countersignaling drives competition between cultural elites: Quantitative evidence from fashion/style cycles in music
P Klimek, R Kreuzbauer, S Thurner
Manuscript in preparation.[RK], 2017
Individual and culture‐level components of survey response styles: A multi‐level analysis using cultural models of selfhood
PB Smith, VL Vignoles, M Becker, E Owe, MJ Easterbrook, R Brown, ...
International Journal of Psychology 51 (6), 453-463, 2016
Product design perception and brand categorization
R Kreuzbauer, AJ Malter
ACR North American Advances, 2007
When does life satisfaction accompany relational identity signaling: A cross-cultural analysis
R Kreuzbauer, C Chiu, S Lin, SH Bae
Journal of Cross-Cultural Psychology 45 (4), 646-659, 2014
Product-design perception and brand strength
H Leder, CC Carbon, R Kreuzbauer
Thexis 24 (2), 4-7, 2007
Globalization and exclusionary responses to foreign brands
DM Li, R Kreuzbauer, CY Chiu
Handbook of culture and consumer behavior, 203-232, 2015
Being oneself through time: Bases of self-continuity across 55 cultures
M Becker, VL Vignoles, E Owe, MJ Easterbrook, R Brown, PB Smith, ...
Self and Identity 17 (3), 276-293, 2018
Poverty consumption: Consumer behaviour of refugees in industrialized countries
E Kriechbaum-Vitellozzi, R Kreuzbauer
ACR North American Advances, 2006
Tinsel, trimmings, and tensions: consumer negotiations of a focal Christmas artifact
CC Otnes, E Crosby, R Kreuzbauer, J Ho
ACR North American Advances, 2008
Design and Brand
R Kreuzbauer
Proceedings of the 27th EMAC Annual Conference 1998, 1998
Design and brand: The influence of product form on the formation of brands
R Kreuzbauer
Springer-Verlag, 2013
The psycho-economics of money and social support
R Kreuzbauer, C Chiu
Psychological Inquiry 19 (3-4), 148-152, 2008
Fashion and art cycles are driven by counter-dominance signals of elite competition: quantitative evidence from music styles
P Klimek, R Kreuzbauer, S Thurner
Journal of the Royal Society Interface 16 (151), 20180731, 2019
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