george s day
george s day
The Wharton School, University of Pennsylvania
Verified email at wharton.upenn.edu
Title
Cited by
Cited by
Year
Making sense of qualitative data: Complementary research strategies.
A Coffey, P Atkinson
Sage Publications, Inc, 1996
108121996
The capabilities of market-driven organizations
GS Day
Journal of marketing 58 (4), 37-52, 1994
102941994
Marketing research
DA Aaker, V Kumar, GS Day
John Wiley & Sons, 2008
62012008
Assessing advantage: a framework for diagnosing competitive superiority
GS Day, R Wensley
Journal of marketing 52 (2), 1-20, 1988
42381988
A two-dimensional concept of brand loyalty
GS Day
Mathematical models in marketing, 89-89, 1976
26601976
Pesquisa de marketing
DA Aaker, V Kumar, GS Day
Atlas, 1999
26001999
Market driven strategy: process for creating value: with a new information
GS Day
Free, 1999
21261999
Managing market relationships
GS Day
Journal of the academy of marketing science 28 (1), 24-30, 2000
14682000
Managerial representations of competitive advantage
GS Day, P Nedungadi
Journal of marketing 58 (2), 31-44, 1994
11701994
Closing the marketing capabilities gap
GS Day
Journal of marketing 75 (4), 183-195, 2011
10132011
Continuous learning about markets
GS Day
California management review 36 (4), 9-31, 1994
9591994
Marketing theory with a strategic orientation
GS Day, R Wensley
Journal of marketing 47 (4), 79-89, 1983
8611983
Charting new directions for marketing
GS Day, DB Montgomery
Journal of marketing 63 (4_suppl1), 3-13, 1999
770*1999
The path to customer centricity
D Shah, RT Rust, A Parasuraman, R Staelin, GS Day
Journal of service research 9 (2), 113-124, 2006
7242006
Customer-oriented approaches to identifying product-markets
GS Day, AD Shocker, RK Srivastava
Journal of marketing 43 (4), 8-19, 1979
7011979
The product life cycle: analysis and applications issues
GS Day
Journal of marketing 45 (4), 60-67, 1981
6641981
Investigación de mercados
DA Aaker, G Day
México DF., México, MC Graw Hill, Interamericana de México SA, Tercera …, 1998
6281998
Strategic market planning: The pursuit of competitive advantage
GS Day
St. Paul: West Publishing Company, 1984
6161984
Marketing's contribution to the strategy dialogue
GS Day
Journal of the Academy of marketing Science 20 (4), 323-329, 1992
5901992
Attitude change, media and word of mouth.
GS Day
Journal of advertising research, 1971
5871971
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Articles 1–20