| The effect of introducing a new brand on consumer perceptions of current brand similarity: the roles of product knowledge and involvement TL Baker, JB Hunt, LL Scribner Journal of marketing theory and practice 10 (4), 45-57, 2002 | 162 | 2002 |
| Service quality measurement and the disconfirmation model: taking care in interpretation LD Rosen, KR Karwan, LL Scribner Total Quality Management & Business Excellence 14 (1), 3-14, 2003 | 129 | 2003 |
| Customer value perception of organic food: cultural differences and cross-national segments B Seegebarth, SH Behrens, C Klarmann, N Hennigs, LL Scribner British Food Journal 118 (2), 396-411, 2016 | 109 | 2016 |
| Customer delight during a crisis: understanding delight through the lens of transformative service research DC Barnes, J Mesmer-Magnus, LL Scribner, A Krallman, RM Guidice Journal of Service Management 32 (1), 129-141, 2021 | 66 | 2021 |
| Retail and service encounters: the inter-cultural tourist experience KB Hartman, T Meyer, LL Scribner Journal of Hospitality Marketing & Management 18 (2-3), 197-215, 2009 | 31 | 2009 |
| Efficacy of group projects in support skill acquisition: Student vs. alumni perceptions LL Scribner, TL Baker, V Howe Marketing Education Review 13 (1), 59-66, 2003 | 26 | 2003 |
| Culture cushion: inherently positive inter‐cultural tourist experiences KB Hartman, T Meyer, LL Scribner International Journal of Culture, Tourism and Hospitality Research 3 (3 …, 2009 | 20 | 2009 |
| Understanding consumers' subjective product knowledge: A theoretical investigation LL Scribner, S Weun American Marketing Association. Conference Proceedings 11, 213, 2000 | 17 | 2000 |
| Service amid crisis: the role of supervisor humor and discretionary organizational support RM Guidice, J Mesmer-Magnus, DC Barnes, LL Scribner Journal of Services Marketing 37 (2), 168-183, 2022 | 6 | 2022 |
| Analysis of information content in United States and Korean magazine advertising S Weun, JB Hunt, LL Scribner Journal of Global Business 15 (28), 63-72, 2004 | 6 | 2004 |
| Developing a multidimensional subjective product knowledge scale LL Scribner, S Weun working paper, 2001 | 6 | 2001 |
| Selling the value: Perceptions of value from key stakeholders in university sales centers MM Lastner, LL Scribner, MJ Pelletier Journal of Global Scholars of Marketing Science 33 (3), 382-401, 2023 | 1 | 2023 |
| CUSTOMER VALUE PERCEPTION: CROSS-NATIONAL PREFERENCES FOR ORGANIC FOOD B Seegebarth, KP Wiedmann, S Behrens, C Klarmann, LL Scribner Global Marketing Conference, 830-830, 2014 | | 2014 |
| Sales Tax And Consumer Purchase Decisions KG Key, LL Scribner Journal of Applied Business Research (JABR) 20 (1), 2004 | | 2004 |
| Direct Marketer Sales and Use Tax Issues: Post-Quill Developments N Adkins, KG Key, LL Scribner J. St. Tax'n 17, 45, 1998 | | 1998 |
James B. HuntProfessor of Marketing, University of North Carolina WilmingtonVerified email at uncw.edu
