| Capturing and co-creating student experiences in social media: A social identity theory perspective M Fujita, P Harrigan, GN Soutar Journal of Marketing Theory and Practice 26 (1-2), 55-71, 2018 | 117 | 2018 |
| International students’ engagement in their university’s social media: An exploratory study M Fujita, P Harrigan, GN Soutar International Journal of Educational Management 31 (7), 1119-1134, 2017 | 48 | 2017 |
| A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics M Fujita, P Harrigan, G Soutar Journal of Global Scholars of Marketing Science 27 (2), 148-164, 2017 | 45 | 2017 |
| The strategic co-creation of content and student experiences in social media: An identity theories perspective M Fujita, P Harrigan, GN Soutar Qualitative Market Research: An International Journal 22 (1), 50-69, 2019 | 36 | 2019 |
| Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions M Fujita, P Harrigan, GN Soutar, SK Roy, R Roy Journal of Business Research 121, 642-654, 2020 | 25 | 2020 |
| Two-way acculturation in social media: The role of institutional efforts M Fujita, P Harrigan, SK Roy, G Soutar Technological Forecasting and Social Change 145, 532-542, 2019 | 16 | 2019 |
| Enhancing student-university relationships through social media brand communities: An identity theories perspective M Fujita | 1 | 2019 |
| Brand-consumer mimicry in social media M Fujita, P Harrigan Australian and New Zealand Marketing Academy (ANZMAC) Conference 2022, 2022 | | 2022 |
| Two-way institutional acculturation and identity co-creation in social media M Fujita, P Harrigan, G Soutar SERVSIG Conference 2018, Opportunities for Services in a Challenging World, 2018 | | 2018 |
| Two-way acculturation and identity co-creation in social media M Fujita, P Harrigan, G Soutar 10th SERVSIG Conference 2018, 2018 | | 2018 |
| A University Brand Community on Social Media: A Netnographic Analysis M Fujita, P Harrigan, G Soutar Australian and New Zealand Marketing Academy (ANZMAC) Conference 2015 …, 2015 | | 2015 |
Paul HarriganAssociate Professor, The University of Western AustraliaVerified email at uwa.edu.au
