| Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email JE Phelps, R Lewis, L Mobilio, D Perry, N Raman Journal of advertising research 44 (4), 333-348, 2004 | 1628 | 2004 |
| Privacy concerns and consumer willingness to provide personal information J Phelps, G Nowak, E Ferrell Journal of public policy & marketing 19 (1), 27-41, 2000 | 1555 | 2000 |
| Antecedents and consequences of consumer privacy concerns: An empirical investigation JE Phelps, G D'Souza, GJ Nowak Journal of Interactive Marketing 15 (4), 2-17, 2001 | 430 | 2001 |
| Conceptualizing the integrated marketing communications' phenomenon: An examination of its impact on advertising practices and its implications for advertising research GJ Nowak, J Phelps Journal of Current Issues & Research in Advertising 16 (1), 49-66, 1994 | 383 | 1994 |
| Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters GJ Nowak, J Phelps Journal of direct marketing 9 (3), 46-60, 1995 | 357 | 1995 |
| The Aad‐Ab‐PI relationship in children: The impact of brand familiarity and measurement timing JE Phelps, MG Hoy Psychology & marketing 13 (1), 77-105, 1996 | 323 | 1996 |
| Understanding privacy concerns: An assessment of consumers’ information-related knowledge and beliefs GJ Nowak, JE Phelps Journal of Direct Marketing 6 (4), 28-39, 1992 | 296 | 1992 |
| Disciplinary impact of advertising scholars: Temporal comparisons of influential authors, works and research networks Y Pasadeos, J Phelps, BH Kim Journal of Advertising 27 (4), 53-70, 1998 | 211 | 1998 |
| Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad-Brand Attitude Relationship. J Phelps, E Thorson Advances in consumer research 18 (1), 1991 | 181 | 1991 |
| Entering the quagmire: examining the'meaning'of integrated marketing communications J Phelps, E Johnson Journal of Marketing Communications 2 (3), 159-172, 1996 | 148 | 1996 |
| Internet-facilitated consumer-to-consumer communication: The moderating role of receiver characteristics F Xue, JE Phelps International journal of internet marketing and advertising 1 (2), 121-136, 2004 | 119 | 2004 |
| Information privacy research: Framework for integrating multiple publics, information channels, and responses JW Peltier, GR Milne, JE Phelps Journal of Interactive Marketing 23 (2), 191-205, 2009 | 96 | 2009 |
| Exploring decision-making approaches and responsibility for developing marketing communications strategy JE Phelps, TE Harris, E Johnson Journal of Business Research 37 (3), 217-223, 1996 | 91 | 1996 |
| Appeals in Korean magazine advertising: A content analysis and cross-cultural comparison W Jeon, GR Franke, BA Huhmann, J Phelps Asia Pacific Journal of Management 16, 249-258, 1999 | 75 | 1999 |
| Understanding the antecedents of the acceptance of donation after cardiac death by healthcare professionals AM D’Alessandro, JW Peltier, JE Phelps Critical care medicine 36 (4), 1075-1081, 2008 | 71 | 2008 |
| Consumer privacy and security protection on church web sites: Reasons for concern MG Hoy, J Phelps Journal of Public Policy & Marketing 22 (1), 58-70, 2003 | 53 | 2003 |
| Searching for our “own theory” in advertising: An update of research networks Y Pasadeos, J Phelps, A Edison Journalism & Mass Communication Quarterly 85 (4), 785-806, 2008 | 52 | 2008 |
| Press coverage and public perception of direct marketing and consumer privacy J Phelps, W Gonzenbach, E Johnson Journal of Direct Marketing 8 (2), 9-22, 1994 | 36 | 1994 |
| Integrated marketing communications: who is doing what? J Phelps, J Plumley, E Johnson Proceedings of the 1994 Conference of the American Academy of Advertising …, 1994 | 35 | 1994 |
| The privacy paradox: The case of secondary disclosure G D'Souza, JE Phelps Review of Marketing Science 7 (1), 0000102202154656161072, 2009 | 33 | 2009 |
George R. MilneProfessor of Marketing, University of Massachusetts AmherstVerified email at isenberg.umass.edu
