Sally Dibb
Sally Dibb
Verified email at coventry.ac.uk
Title
Cited by
Cited by
Year
Marketing: Concepts and strategies
S Dibb, L Simkin, WM Pride, OC Ferrell
Houghton Mifflin, 2005
10622005
Religious influences on shopping behaviour: An exploratory study
N Essoo, S Dibb
Journal of marketing management 20 (7-8), 683-712, 2004
6242004
Rethinking the brand concept: new brand orientation
C Simoes, S Dibb
Corporate Communications: An International Journal, 2001
4682001
Managing corporate identity: an internal perspective
C Sim§es, S Dibb, RP Fisk
Journal of the Academy of Marketing science 33 (2), 153-168, 2005
4082005
Market segmentation: strategies for success
S Dibb
Marketing Intelligence & Planning, 1998
2321998
Product involvement: an application in clothing
N Michaelidou, S Dibb
Journal of Consumer Behaviour: An International Research Review 5 (5), 442-453, 2006
2122006
Consumer trust in the online retail context: Exploring the antecedents and consequences
J Chen, S Dibb
Psychology & Marketing 27 (4), 323-346, 2010
2042010
Consumer involvement: a new perspective
N Michaelidou, S Dibb
The Marketing Review 8 (1), 83-99, 2008
1772008
The role of corporate culture, market orientation and organisational commitment in organisational performance
JC Pinho, AP Rodrigues, S Dibb
Journal of Management Development, 2014
1762014
The application of a relationship marketing perspective in retail banking
S Dibb, M Meadows
Service Industries Journal 21 (1), 169-194, 2001
1702001
The market segmentation workbook: target marketing for marketing managers
S Dibb, L Simkin
Cengage Learning EMEA, 1996
1621996
Market segmentation: diagnosing and treating the barriers
S Dibb, L Simkin
Industrial Marketing Management 30 (8), 609-625, 2001
1532001
Targeting, segments and positioning
S Dibb, L Simkin
International Journal of Retail & Distribution Management, 1991
1451991
The strength of branding and positioning in services
S Dibb, L Simkin
International Journal of Service Industry Management 4 (1), 0-0, 1993
1421993
Unlocking the potential of upstream social marketing
S Dibb, M Carrigan, R Gordon
European Journal of Marketing, 2013
1342013
Social marketing transformed
S Dibb, M Carrigan
European Journal of Marketing, 2013
1332013
A program for implementing market segmentation
S Dibb, L Simkin
Journal of Business & Industrial Marketing, 1997
1331997
The value of health and wellbeing: an empirical model of value creation in social marketing
S Dibb, M Carrigan, N Zainuddin, R Russell-Bennett, J Previte
European Journal of Marketing, 2013
1312013
Is ‘culture’a justifiable variable for market segmentation? A cross‐cultural example
A Lindridge, S Dibb
Journal of Consumer Behaviour: An International Research Review 2 (3), 269-286, 2003
1282003
Relationship marketing and CRM: a financial services case study
S Dibb, M Meadows
Journal of strategic marketing 12 (2), 111-125, 2004
1172004
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Articles 1–20