The relationship between integrated marketing communication, market orientation, and brand orientation M Reid, S Luxton, F Mavondo Journal of advertising 34 (4), 11-23, 2005 | 526 | 2005 |
Integrated marketing communication capability and brand performance S Luxton, M Reid, F Mavondo Journal of advertising 44 (1), 37-46, 2015 | 424 | 2015 |
Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past M Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005 | 268 | 2005 |
IMC Capability: antecedents and implications for brand performance S Luxton, M Reid, M Felix European Journal of Marketing 51 (3), 421-444, 2017 | 125 | 2017 |
What is this thing called'ambient advertising'? S Luxton, L Drummond Swinburne, 2000 | 117 | 2000 |
Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement C Bond, C Ferraro, S Luxton, S Sands Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2010 | 66 | 2010 |
Does the online channel pay? A comparison of online versus offline information search on physical store spend S Sands, C Ferraro, S Luxton The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010 | 56 | 2010 |
Alternative protein consumption: A systematic review and future research directions J Nguyen, C Ferraro, S Sands, S Luxton International Journal of Consumer Studies 46 (5), 1691-1717, 2022 | 53 | 2022 |
The projection of authenticity: managing integrated marketing communications through strategic decoupling MB Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005 | 39 | 2005 |
Probabilistic segmentation modelling C Riquier, S Luxton, B Sharp Market Research Society. Journal. 39 (4), 1-15, 1997 | 38 | 1997 |
Mobile phone marketing: challenges and perceived attitudes S Luxton, U Mahmood, C Ferraro Australian and New Zealand Marketing Academy (ANZMAC) Conference, 1-11, 2009 | 16 | 2009 |
A comparison of print advertisements from Australia and Croatia N Zubcevic, S Luxton Australasian marketing journal 19 (2), 131-136, 2011 | 15 | 2011 |
Examining the Relevance of IMC in the Australian SME Context S Luxton, C Hodge, M Reid ANZMAC Conference, 2002 | 14 | 2002 |
Understanding the link between an IMC technology capability and organisational integration and performance G Kerr, M Valos, S Luxton, R Allen European Journal of Marketing 57 (8), 2048-2075, 2023 | 13 | 2023 |
The relationship between IMC and its antecedents: marketing orientation and brand orientation M Reid, S Luxton, F Mavondo Journal of Advertising 34 (4), 11-24, 2005 | 9 | 2005 |
Sales promotion in the Australian food industry: a review of industry practice and its implications S Luxton Journal of Food Products Marketing 7 (4), 37-55, 2001 | 9 | 2001 |
IMC, Its antecedents and brand performance S Luxton, M Reid, F Mavondo Swinburne, 2007 | 8 | 2007 |
Critical Issues to Understanding IMC in the Future-An Academic and Practitioner Developed Integrated Marketing Communications Curriculum for the 21 st Century F Farrelly, S Luxton, J Brace-Govan Marketing Bulletin 12, 1-16, 2001 | 7 | 2001 |
Time For Advancement: A Framework For Standardization Of International Advertising Strategy S Luxton ANZMAC 2005 Conference: Advertising/Marketing Communication, 2005 | 6 | 2005 |
Marketing Theory and Practice On‐line: a Development Towards International Collaboration F Farrelly, S Joy, S Luxton Higher Education in Europe 24 (2), 287-294, 1999 | 6 | 1999 |