| Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude F Hameed, IA Malik, NU Hadi, MA Raza Online Journal of Communication and Media Technologies 13 (2), e202309, 2023 | 22 | 2023 |
| Inspirational factors of electronic word of mouth: a case of social networking sites IA Malik, NU Hadi Journal of Managerial Sciences 13 (2), 253-254, 2019 | 11 | 2019 |
| Impact of CSR on Service Innovation Performance in Hospitality Industry: The Strategic Role of Human Resource Management A Latif, NU Hadi, IA Malik Pacific Business Review International 13 (8), 20-33, 2021 | 7 | 2021 |
| Impact of Experienced Workplace Incivility (EWI) on Instigated Workplace Incivility (IWI): The Mediating Role of Stress and Moderating Role of Islamic Work Ethics (IWE) MA Raza, NU Hadi, MM Hossain, IA Malik, M Imran, BG Mujtaba Sustainability 14 (23), 16187, 2022 | 5 | 2022 |
| Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges IA Malik, MA Raza, NU Hadi, MJ Khan, F Hameed Management & Marketing 18 (S1 (December 2023)), 474 - 495, 2023 | 2 | 2023 |
| Emotional and rational advertising appeal on children’s wellbeing: assessing the moderating role of parental support S Mehmood, A Gulzar, IA Malik, MA Raza, BG Mujtaba SN Social Sciences 2 (1), 9, 2022 | 1 | 2022 |
| Apprehending Inspirational Persuasion Factors for Intention to use eWOM by Highlighting Mediation of Attitude towards eWOM: A Case of Social Network Sites IA Malik, NU Hadi, MA Raza, RN Lodhi, SA Shabbir Pacific Business Review International 13 (4), 83-98, 2020 | 1 | 2020 |
| Impact of word-of-mouth on brand engagement: an empirical study of evolving garment brands of Pakistan IA Malik, RMMM Ahmed Journal of Marketing and Consumer Research 18, 73-79, 2015 | 1 | 2015 |
| Navigating Performance: The Interplay Between Organizational Culture, Engagement & Job Satisfaction MB Khan, IA Malik, A Imran, S Azhar Remittances Review 9 (1), 2936-2963, 2024 | | 2024 |
| Empirical Analysis of Investors Sentiments of KSE Stocks; the role of volatility in the investor sentiments in the Stock Market: A Case of Karachi Stock Exchange Y Mehmood, MMM Bagram, IA Malik Pacific Business Review International 13 (10), 89-102, 2021 | | 2021 |
