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Citations per year
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Cited by
All
Since 2019
Citations
428
414
h-index
3
3
i10-index
2
2
0
120
60
30
90
2017
2018
2019
2020
2021
2022
2023
2024
3
8
29
42
87
107
113
34
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Dr Robert Mitchell
Unknown affiliation
Verified email at qut.edu.au -
Homepage
Gamification
Social Marketing
Self-Determination Theory
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Year
Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun?
R Mitchell, L Schuster, HS Jin
Journal of Business Research 106, 323-330
, 2020
307
2020
Understanding how gamification influences behaviour in social marketing
R Mitchell, L Schuster, J Drennan
Australasian Marketing Journal 25 (1), 12-19
, 2017
116
2017
Playing alone: can game design elements satisfy user needs in gamified mHealth services?
R Mitchell, L Schuster, HS Jin
Health Promotion International 37 (2), daab168
, 2022
4
2022
Gamification and behaviour change: Understanding the mechanism and its implications for social marketing
RD Mitchell
Queensland University of Technology
, 2020
1
2020
Australasian Marketing Journal
R Mitchell, L Schuster, J Drennan
2016
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